According to GWI, one out of three working-age internet users relies on digital tools to translate text into their native language every week. It could be significantly higher in some locations. It shows that despite living in a technologically advanced age, language barriers are still an ever-prevailing problem that shatters the customer experience of many online … [Read more...] about Leading Marketing Experts’ Advice in Building an Engaging Customer Experience through Multilingual Content
Customer Engagement
How to Engage More With Your Customers
Your customers should be at the heart of everything you do as a business. They are the ones that are investing in your products and enabling your business to grow. Without them, you wouldn’t be able to exist and thrive. Keeping your customers happy and engaged with your business is key is to retain them. When you show that you value your customers and actively choose to … [Read more...] about How to Engage More With Your Customers
How to Attract More People to Your Brand and Make a Lasting Connection
Marketers and business owners alike are finding it more and more difficult to attract new customers. Consumers want good service and quality products, but they also want to feel that a company has their best interests in mind. Here is how to attract more people to your brand and make a lasting connection. Use a strategic communications consultancy service The days of … [Read more...] about How to Attract More People to Your Brand and Make a Lasting Connection
TouchPoints And Channels: Marketing Attribution And The Customer Journey
Today, marketers seek to create connections between their firm and customers by understanding different touchpoints and channels clients use to interact with products. Touchpoints are the modes utilized such as online ads, face-to-face interactions, or video promotions that convey the business message. Marketing channels are different platforms marketers use to convey … [Read more...] about TouchPoints And Channels: Marketing Attribution And The Customer Journey
How to Create Meaningful Connections with Customers
Attracting new customers and making sure the existing ones don’t leave you are every business owner’s goal and main priority. For your customers to be happy with you, you must listen to them and try your best to improve your products or services according to the customers’ feedback. All of that will only be possible if you put enough effort into creating meaningful connections … [Read more...] about How to Create Meaningful Connections with Customers