You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your … [Read more...] about How to Grab Your Prospects’ Attention with Your Headlines
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It's all about "price". I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining all the benefits in the first few pages and then leaving … [Read more...] about How to Present a Price Quote
One morning, you go into your mailbox and discover that you received a new piece of mail. You bring the package inside, tear open the envelope, pull out its contents, put on your glasses (if any), unfold the letter and begin to read. After completing all of these steps, you decide if the letter is worth reading. If not, you simply throw it in the garbage. But if the … [Read more...] about How to Capture Readers’ Attention on the Web or Email!
An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing web content. According to prolific copywriter Nick Usborne, a survey conducted among the readers of his email newsletter "Excess Voice", offers some interesting results. They seem to be split almost three … [Read more...] about Web Content and the Secret to a Sticky Website that Sells
I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being... it takes much more thought and time to write a short, concise piece than a long one. It's true, too! Think about it. How hard is it to get your point across in a very limited amount of time or space? Ever tried to write copy for a postcard … [Read more...] about How to Use Short Copy to Increase Sales
Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy. To make the copy in your marketing materials pull its weight and then some, take this simple test: pretend you're a potential buyer who knows nothing about your … [Read more...] about Take the Test: Does Your Marketing Copy Sell?
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound to happen. The problem now is that there are thousands of different companies … [Read more...] about Online Copywriting that Sells: Long Copy vs. Short Copy Debate
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar. You need to overcome buyer skepticism. Anyone can … [Read more...] about Copywriting Tactics to Dissolve Buyer Skepticism
The Web has created a wide avenue for self-employment opportunities. In fact, one of the hottest careers right now on the Web is freelance copywriting. Every Web site needs content. An e-commerce site needs product descriptions; online publications need articles; company information site needs write-ups, and sales oriented sites need sales copy. Content is the one constant … [Read more...] about How to Start and Succeed in Freelance Copywriting
You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven “templates” to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. Overcoming the Hurdles Leading to Buying Resistance Every person … [Read more...] about 12-Step Template to Write an Effective Sales Letter