A successful business is a data-driven business. That is the key tenet in these times of analytics, big data and buyer personas. Understanding who our customers are, what challenges they face and what they really want is easier than ever thanks to the trackable nature of all of our online interactions. As a small business, your goal for growth should be to bring data into all … [Read more...] about The KPIs Your Business Needs For Success
According to a Pew Research, 74% of online adults use social networking websites. Over 84% of B2B marketers use social media, and Facebook just announced that it has 25 million active small business (SMB) pages. Some businesses have seen a dramatic increase in sales since participating in social networking sites. Of the top 100 global brands, the most heavily and widely … [Read more...] about Why You Need to Measure Social Media Marketing Efforts
It's the end of the year again. After all the eating, shopping, and merrymaking during the holidays, use this time to sit down and review your business performance. Use this time to assess how your business performed this year in order to help you make plans for a better next year. Here are 10 checklists for your end of year review: Organize your accounting records. Find … [Read more...] about End of Year Checklist for Small Business Entrepreneur
As the year draws to a close, it is time to look back at what you achieved this year and assess the performance of your business. Knowing how well (or poorly) you did this year can help you improve for the coming years. Here are 10 checklists for your home business year-end review: 1. Assess how this year contributed to your overall business goals. Whether you have a … [Read more...] about Year-End Review: 10 Checklist to Assess the Performance of Your Business
Salespeople and managers who consistently perform at a higher level have certain things in common. They are committed to their success, have a passion for their profession, have clear goals and are uniformly more comfortable taking risks than most. Their ability to take intelligent risks is an important ingredient in their success and a huge determinant in anybody's level of … [Read more...] about Risking to Win: How to Improve Performance by Taking Risks
Every entrepreneur wants his or her business to be successful. But how do you know if your business has reached this threshold called success? As you spend your energy, time, resources and talent building your business, there will be moments when you question yourself. How am I doing? Am I making it? Am I earning money from it? Is all the trouble worth it? Am I still … [Read more...] about Do You Know How Your Business is Doing?