The digital world now poses a new challenge to individuals and businesses, which we haven’t ever faced before. All the gadgets and every home/office device we use will be connected to the IoT network (Internet of Things network) soon, which means there will be an explosion in data collected through all these sources. This influx of data will let the enterprises to understand … [Read more...] about The Essentials to Know about Big Data Analysis for Social Networks
Big Data
The Top 6 Reasons Why Business Intelligence Matters
Back in the 1980s data was pretty cool, even though it was thin on the ground and nowhere near 'big'. You'd take a few thousand records, making sure you had a statistically valid chunk. You'd throw the data into a spreadsheet and interrogate it to see if any patterns emerged. If you found a pattern you'd try to apply it back to your creative treatment, the message, the copy, … [Read more...] about The Top 6 Reasons Why Business Intelligence Matters
