Use Social Trends to Find Market Opportunities in Business

September 13, 2012 | By | 3 Replies More

One great way to find market opportunities for your product or service is to study social and business trends. New social trends transform how goods are built and sold. Business opportunities grow out of the changes in the social order.

social trends

Back in the 1920s, who would have thought that bottled water will be big business? With the growing consciousness for cleaner and healthier living, smart marketers correctly predicted that people would want to drink bottled water as against water straight from the tap. And who would have guessed that the Internet would be a big thing that it is today, changing everything that we know about doing business.

The challenge for you as a small business owner will be to see if you can find business opportunities in any of these trends:

Retirement of the Baby Boomers

The baby boomers, or those born between 1946 and 1964, are reaching the age of retirement. Sociologists, economists and demographers all agree that this demographic shift will significantly affect how we do business. As a large cohort of baby boomers are entering their 50s, new opportunities in finance, travel, housing, recreation, vocation and clothing will come about. For one, they have greater disposable income relative to the past generations. As such, they are driving growth in many areas, including services, general retailing and recreation.

Increasing Power of Women

Women are beginning to close the pay gap. In 1999, the weekly pay of American women with full-time job was 76.5 percent of the men’s wages, an increase from only 61 percent in 1974. the increased purchasing power of women is also evident on the Internet.

Changing Face of the Population

The influx of immigrants is slowly changing the face of America. According to the Bureau of Census projections, Hispanics will make up nearly a quarter of the population by 2050. Non-Hispanic whites will become a slim majority of the US population, from 73.6 percent in 1995 to only 52.8 percent of the population in 2050. Consider how your products will be marketed to reach the burgeoning Latino market.

Increasing globalization of business

The companies that will excel in the 21st century will be the ones that build down the global barriers. Spurred by the growing acceptance of the internet, globalization is one of the biggest trends today and will continue to accelerate in the coming years. Consider what that means for opportunities in emerging world markets, particularly in China, the old Soviet Union and Southeast Asia.

Mass customization

Huge conglomerates are beginning to offer products that could be customized by potential buyers based on his or her preferences. Dell, for example, has brought this concept to their interactive online systems that allow customers to design a computer system. Customers can choose from a menu of attributes, prices and delivery options. Hence, the customers get what they want at prices acceptable to them. Consider what that means for opportunities in businesses providing products or services individually tailored to each customer.

Reinvention of religion

As people continue to cast off traditional beliefs and services, others return to them even more vigorously. Consider what that means for opportunities in books, tapes and online services.

Yearning for high-touch products and services

This includes the nostalgia induced by high-tech solutions to everything. Consider what that means for opportunities in antiques, older homes, home delivery and pickup businesses, and any business owned by friendly service-minded proprietors.

Recommended Books on How to Use Social Trends to Find Market Opportunities:


Isabel Isidro

Isabel Isidro is the co-founder of A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages Women Home Business, Starting Up Tips and Learning from Big Boys. Connect with her in Google +.

Facebook Twitter LinkedIn Google+ YouTube 

GD Star Rating
GD Star Rating

Tags: ,

Category: Business Trends, Choosing a Business

Comments (3)

Trackback URL | Comments RSS Feed

  1. Shalanda Shulthess says:

    this is a nice blog

  2. Gladys Vanbramer says:


  3. Diamond Luangamath says:

    If you have a small business and were able to incorporate some kinds of promotion for your business into a engaging and interesting video, then you too might see millions of viewers in just a couple of weeks. With professional advice, your little business could use video marketing to produce more leads, increase sales, develop a loyal customer base and develop more brand name awareness, all using the least pricey and most effective marketing strategy available today.

Leave a Reply


Send this to a friend