If you don’t have a quality website, it’s unlikely people will come back. In fact, approximately 88 percent of online consumers won’t return to your site if the design is subpar, if loading times are slow or if there are other issues.
Do you even know if you have a good website? Don’t worry, if you aren’t sure. There is help out there, such as a website appraisal service.
However, there are also some signs that will be obvious you have a problem, which is highlighted here.
It Isn’t Mobile Friendly
Did you know that 80 percent of all people who use the internet also own a smartphone? Due to this fact, there has been a significant increase in mobile search traffic in the past few years. In fact, history was actually made in 2016 when mobile traffic surpassed desktop traffic for the first time ever.
Why does this matter to you? If you don’t have a mobile-friendly site, then you are missing out on all this potential traffic. It is time to make some changes and create a website that fits on any screen to ensure a superior customer experience at every turn.
The Website Doesn’t Look Good
With mobile search overtaking desktop, searchers have seen quite a few mobile sites they won’t bother with for very long. The fact is, two-thirds of people would rather read something that features a beautiful design, than something dull and boring.
Additionally, when people were asked what they believed the top factor was in deciding the credibility of a business, up to 48 percent stated it was the design of the website. If you have an unattractive site, it can cause your business to appear unprofessional and completely out of touch with today’s buyers. It may even cause visitors to abandon your page sooner.
Your Site Loads Slowly
When someone comes to your website, they are not only looking for quality information. They also want to be able to find the quality information they need, quickly. Up to 47 percent of all consumers expect a site to loan in less than two seconds, with 40 percent of users leaving a site that doesn’t load in under three seconds.
If you want to attract customers to your site and keep them there, you need to update your site and ensure it loads quickly. There are several factors that may reduce your site load time, including excessive redirects, too many resources, compression not enabled, failure to optimize CSS and more. With a website redesign, you can eliminate all these issues and improve your site’s overall performance and speed.
Your Site Doesn’t Rank Well
While it’s great to have a modern and polished site, attractive looks mean nothing if your site doesn’t appear in search engines. If your site does not rank well, then it isn’t doing one of the most important jobs it has.
While there are several things that go into your site ranking, the usability has a lot to do with it. This means you have to use a website design that provides both a helpful and a reliable site.
Low Conversion Rate
Do you know what’s even more important than new leads? Conversions. If you have a site that ranks well, and that brings in a lot of leads, that’s great. However, if those leads don’t convert, that’s a problem. A website redesign may help you get more leads to stick around and make a purchase.
When you take the time to redesign and optimize your site, you will be able to impress customers and convince them to that you are the best option for the purchase they are thinking about making.
- 6 Website Redesign Steps to Follow
- Redesigning Your Website For Success
- When is the Right Time to Redesign Your Website?
- Top 5 Reasons Why You Need a Website Redesign
- The Importance of Diversifying Sources of Traffic