Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small … [Read more...] about 6 Affordable Strategies to Build a Cash Cow
Shoestring Marketing
4 Elements of Effective Shoestring Marketing Strategies
You want to market your business but you don't want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create a marketing strategy that results in a steady stream of new clients on a shoestring budget? … [Read more...] about 4 Elements of Effective Shoestring Marketing Strategies
How to Attract New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few ways to attract new customers on a shoestring … [Read more...] about How to Attract New Business on a Shoestring Budget
7 Low-Cost Marketing Ideas to Increase Revenues
I'm a passionate believer that marketing your business should be fun and inexpensive. Throughout my career of helping businesses increase their sales and revenue, I continue to see a steady trend -- the most successful marketing ideas typically are the least expensive ones. Each year hundreds of companies spend millions of dollars on traditional advertising such as television … [Read more...] about 7 Low-Cost Marketing Ideas to Increase Revenues
Do-it-Yourself Marketing Tips for the Home Business Entrepreneur
You open your television and see the 30-seconds commercial launched by your competitor. You flip open a glossy trade magazine and you see the 2-page ad spread for the same campaign. You browse through sites and all you see are your competitors’ banner ads. Jealous? Don’t be! Home businesses often lack the resources to engage in multi-channel marketing campaign that … [Read more...] about Do-it-Yourself Marketing Tips for the Home Business Entrepreneur