The online relationship between consumer and retailer has changed, including the use of incentives. Learn what cashback marketing is and how it works.
Bad news can spread like wildfire on the Internet. Learn about reputation management and how these services can help your business.
Marketing a restaurant business can go beyond the traditional marketing techniques. Learn some innovative ideas on how to market a restaurant business.
Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.
Leaflet or Circulars distribution is one of the low-cost ways many small and local businesses advertise and spread the word about the products and services they offer.
If you want your direct mail to melt the heart of the coldest prospects you must achieve impact. How effective is the envelope you are using for your mailing?
What are QR codes (quick response)? Learn what QR codes are and how you can effectively use them for direct marketing.
Many prospects are inherently skeptical, especially if you make major marketing mistakes. What are the marketing mistakes you’re making that are increasing the skepticism of your potential clients?
Remember when you would play Connect the Dots when you were small? That is what networking is like – meeting one person leads to another and another and eventually, a new client. Do you hate networking in order to market yourself? I’ve been in sales and I am an extrovert and I still get nervous […]
The first question everyone asks us is “What do you do?” Learn how to answer this question and understand what the prospective client is really asking