Since mobile devices such as smartphones and tablets have become more and more advanced, the rapid growth of m-commerce is something that no business can shy away from. Today, an increasing number of customers are swapping the traditional desktop browser for shopping on their mobile device, since the experience tends to be far more convenient.
For brands, this has meant a push to consistently offer mobile-friendly websites and the addition of mobile as a key factor in creating a user-friendly customer experience from start to finish. However, as mobile applications take off and become an integral part of the daily lives of many people, simply ensuring that your website is responsive to mobile devices may not be enough. In this article, we’ll look at some of the best ways in which developing a mobile application can benefit your brand, and why you should not delay in getting started.
#1. Build a Stronger Brand:
With so much competition out there today when it comes to online shopping, building a strong brand is imperative if you want to stand out in a sea of e-commerce options. Today, you can buy almost anything online, from groceries to a new car, so the first thing that any new e-commerce business should be concentrating on is providing their customers with reasons to view them as a leader in their industry.
Developing an application for mobile can be one of the best strategies to achieve this, particularly if you are amongst the first brand to do so in your industry. A mobile app will give the impression to your customers that you are up to date with the latest trends and embracing technological innovations, something that many users today find important when selecting a brand. In addition, the simple fact that your app is downloaded onto their smartphone or tablet, where they can see it each time they unlock the screen, can be excellent marketing for your brand by itself.
#2. Get to Know Your Customers:
Of course, developing a mobile app isn’t the only method that you can use to get to know your customers. Social media analytics, asking for feedback, studying customer reviews and keeping up to date with buying trends can tell you a lot about your target audience and help you to gain a better understanding of what they need from you to be satisfied with their customer experience. However, developing a mobile application can help you to go one step further when it comes to discovering more about the preferences of each individual customer who shops with your brand. For example, when a customer sets up an account after downloading your application, you will be able to track which products they are looking at the most, what they are actually buying, and how often they use your app compared to other users. As a result, you can build stronger profiles for each customer which allows you to present them with more accurate marketing materials, such as offers on products that they buy regularly, or special deals on items that they’ve looked at but haven’t taken the plunge and purchased yet.
#3. Improve Communication Efforts:
For today’s brands, communicating with customers is key to building a loyal customer base. With so many different brands to choose from when shopping online, it’s now easier than ever for customers to go elsewhere if they find better deals. So, it’s down to you to keep them interested in your brand and make sure that they don’t forget about you. Now, there are several ways to do this that you may have already considered – social media marketing and email marketing are just a couple of the most popular. However, not everybody will always see your posts on social media, and marketing emails are easier to ignore than they are to take notice of. In addition, the fact that every brand tends to use these methods regularly today makes it even more difficult to keep up with your competition. With a mobile application for your brand, you can add push notifications to the mix – this allows you to send personalised notifications to users regarding the items, offers and news that they may be interested in. What’s better is that your app can ask customers to authorise push notifications, to make sure that they know to expect them.
#4. Increase Sales:
When it comes to marketing your brand, increasing sales numbers as much as possible is likely going to be one of your main objectives. While having a mobile-friendly website is surely going to encourage more sales from users who prefer to purchase using their smart devices, developing a mobile application is sure to help your sales numbers rise even higher. This is because when using a mobile app, shoppers can enjoy an even more convenient experience. Instead of needing to search for your website on their mobile browser, wait for it to load and then input their details, they can simply open an app that allows them to pick up where they last left off. Convenience options such as saved shopping lists, login with Touch ID, and saved payment details will make the whole experience a significantly more pleasant one and encourage more customers to shop with your brand.
#5. Increase Customer Loyalty:
Another huge objective for brands today is to increase customer loyalty and get each shopper coming back for more as often as possible.
However, loyal customers don’t just appear from nowhere! Usually, it will take a consistent effort to provide multiple excellent customer experiences to turn a regular customer into a loyal one. Developing a mobile application for your business can be one of the best strategies to encourage loyalty within your customer base. In addition to the fact that a downloaded app increases visibility whilst push notifications can keep your customers in the loop at all times, you can also use it to promote loyalty and rewards programs which will keep your users interested in coming back. For example, you could set up a scheme that allows your customers to collect points towards claiming rewards or even getting a free product each time they buy via your app. Get in touch with The App Developers today if you’re looking for an experienced iOS or Android developer to help you get started. There’s no limit to how far customer loyalty can take you so you want to work with developers that really understand how to help you achieve your goals.
#6. Increase Engagement on Social Platforms:
Today, a huge portion of brand marketing is done on social platforms such as Facebook, Twitter, and Instagram to name a few. By using a mobile application for your brand, you can integrate several social features, for example, by allowing customers to share your products with their own friends and followers or turning on social commenting and likes within the app. Bear in mind that social media users can often see what their friends have been liking and commenting on, therefore, this idea could help to build both word-of-mouth and social media marketing efforts for your brand. In addition, you may want to consider allowing users to log into your app using a social media account; this will create seamless integration between the two platforms and allow you to create more targeted marketing strategies, resulting in better customer engagement and repeated sales.
There’s no better time than now to get started on creating your brand’s mobile app!
- Successful Brand Development: Branding Strategies for Your Small Business
- 10 Ways to Ramp Up Your Social Media Marketing
- Why Your Online Business Needs to be Mobile Ready
- Lessons Learned from Second Life: Social Media Virtual Worlds
- 10 Ways to Reduce Shopping Cart Abandonment