Every person who has ridden in a vehicle in the past few years has likely seen a car advertising a particular company. These vehicle wraps are a great way to brand a business and generate new leads. Nevertheless, companies need to take great care when choosing a vehicle wrap and a provider to work with. As with all marketing materials, consumers gain information from the wrap and get an impression as to whether they wish to work with this organization or look elsewhere. Following are some of the benefits associated with a vehicle wrap and how to go about getting a wrap that represents the business in a positive light.
Individuals of all ages notice a car when it is enclosed in a vehicle wrap. Young children often point it out because they love the bright colors and images found on the wrap. Nevertheless, eye-catching vehicle wraps likewise attract the attention of older individuals due to their distinct appearance. This doesn’t only occur when a person is driving the car either. Even when it is parked, the brand is getting exposure simply because the vehicle continues to draw a person’s eye.
For this reason, the vehicle should be taken as many places as possible. Drive it in the city, let it loose on the highway, or take it on a day trip to a completely different town or city. Doing so ensures the brand receives the maximum amount of exposure in the shortest time possible. Don’t overlook major events, such as trade shows or conferences, either. Be sure to take the car when attending a function of this type for additional impressions.
One often overlooked benefit of a vehicle wrap is the wrap actually protects the exterior finish of the car. This is of great benefit as it allows the company to sell the car for more when the time comes to replace it. Even those who choose to trade the vehicle in for a newer version typically find they get more as the exterior remains in outstanding shape. Companies always need to be concerned about their bottom line, and this is a great way to improve it with little effort on the company’s part.
People are bombarded with advertisements everywhere they go. The repeated exposures can actually leave the consumer with a negative impression of a business they constantly see ads for. Vehicle wraps serve as a non-aggressive form of advertising. The viewer sees the vehicle and can choose to obtain more information or continue on without any effort on their part. There is no need to close out a computer window, hang up the phone, or turn the page. By simply redirecting their eyes, the consumer can avoid the ad, and many people appreciate having this option. They want to turn off the constant consumerism and vehicle wraps allow them to do so with ease.
A vehicle wrap is a one-time purchase in most cases. The business continues to use the wrap until it is time to replace the vehicle with a new one or retire it from service. Companies aren’t required to sign a contract or pay a monthly fee for use of the wrap. Once they purchase it, they own it and can do with it as they please. Choosing a vehicle wrap over other advertising options is a great choice for this reason, and there are numerous other ways the company will benefit that haven’t been mentioned here.
Tips for Obtaining the Perfect Vehicle Wrap
1. Business owners often assume creating a vehicle wrap isn’t difficult. Nothing is further from the truth though. Vehicles come in many shapes and sizes, thus an experienced designer is needed to ensure the finished product is everything the company imagined when they requested this work.
2. High-quality vinyl is required to ensure the wrap will hold up when exposed to the elements. Individuals looking to obtain a vehicle wrap often make their choice based on the name of the vinyl company. Be aware that these companies produce different types of vinyl, and they aren’t all alike. When purchasing a wrap, be sure to request cast laminate. Although the cost is considerably higher, companies find the investment to be worth it over the long term as the wrap’s finish won’t fade or bubble within a short period of time.
3. Make certain the vehicle is properly prepared to accept the wrap. Experts recommend the car be washed and dried a day before the installation is to occur. Furthermore, every piece of the vehicle must be clean and free of wax or the wrap won’t stick as intended. Numerous companies offer discount prices on their vehicle wraps. They are able to do so as they spend less time on this portion of the process. However, the customer typically ends up paying more in the long run simply because the wrap begins to lift and come away from the vehicle.
4. Never work with an installer who will be placing the vehicle on the wrap while it is parked outdoors. There are too many particles in the air that can make their way onto the vehicle and interfere with proper installation of the wrap. Simply because the installer has an indoor facility, however, does not mean they are the right provider for the job. Make certain they have measures in place to ensure the interior of the facility is the right temperature for wrap installation and controls in place to minimize the dust. If they don’t, it’s best to choose a new provider.
Vehicle wraps are a great way to brand a business. However, companies need to ensure they choose the right provider for the task. A poorly installed wrap or one that has not been designed properly for the vehicle will make a bad impression and no business desires this. While it does cost more to go with a reputable wrap provider, businesses find doing so pays off in the long run. They get the desired return on investment and see their business leads increase as a result of the purchase. For this reason alone, every business should consider purchasing one or more vehicle wraps today.
- Successful Brand Development: Branding Strategies for Your Small Business
- Merchant Account: How to Accept Credit Card Payments Online
- Advantages and Disadvantages of Various Advertising Mediums
- Growing Your Business by Outsourcing to Freelance Marketplaces
- Online Advertising Tips and Strategies