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Today’s workforce is truly mobile. Most of us now work at the office, from home, and on the road. On-demand access to critical customer information from anywhere is becoming a must-have facility.
Now customers demand CRM access using a remote desktop or laptop accessing data through the Internet or on a handheld device. Expected that suppliers require all the information about custom CRM development cost at the moment of interaction. The same insight into their business and affairs are expected from a client in a one-to-one meeting is expected when they call the call center.
Remote access is a genuinely useful tool that can help your company to reduce duplicate entries, administration time, traveling time, and costs for remote workers. It will also enable you to improve your customer service and improve the quality and usefulness of data input.
Staff wants the technology. Surveys have shown that sales management and field representatives both felt strongly that providing PDA access to CRM systems would drive increased productivity of the sales force. Eighty-three percent of sales representatives felt that a PDA sales solution would make them more productive in the field and 90% said they would use their CRM system more if they had handheld mobile access. Sales management agreed: 82% believe PDA access for sales representatives would drive field usage of CRM and 91% believe mobile CRM software on PDAs will become an important sales tool for their organization.
Two factors have stopped many companies from adopting mobile technology to improve their business functions. Firstly, companies are just inexperienced when it comes to applying mobile technologies. Secondly, even though it is not true, companies perceive the cost associated with mobile solutions to be greater than the benefits gained because they can’t immediately identify how to apply mobile data to improve competitive capability. A mobile data delivery solution must be cost-effective and allow organizations to experiment with mobile technologies and gain insight into how to gain a competitive edge from the technology.
It should have the following:
- Access to information from any remote location covered by a mobile network.
- Low start-up costs allowing development of mobile strategies through experiments.
- Simplified user interface making it easy to administer data.
- Quick search and find.
Success can be measured by:
- Improved cycle times in providing a customer with accurate information.
- Efficiency increases for buyers and salespeople freeing them to focus on developing key account relationships
- Empowered salespeople and buyers with information when they enter negotiations through remote access to data
- Allowing management to be up to date with the information where ever they are engaging with suppliers, customers, partners, or shareholders.
- Experiments with mobile strategies to define ways of improving current business processes and prepare for new wireless technologies that will reshape the business environment.
Thanks to broadband and 4G technology this is no longer just the preserve of large companies. Now SMEs can also use the web and PDAs to access their CRM systems remotely giving benefits such as:
- Accessing important account contact and history information
- Updating account information
- Cultivating stronger sales relationships
- Improving customer service
- Scheduling activities and appointments
Recommended Books on Customer Relationship Marketing (CRM):
- CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)
- Data Mining Techniques in CRM: Inside Customer Segmentation
- The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
- CRM in Action: Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention
- A Practical Guide to CRM
- Like
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- Del
- Tumblr
- VKontakte
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- Love This
- Odnoklassniki
- Meneame
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- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
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- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link
With the ability to easily define security and other access preferences to individuals and groups of users, anyone who needs to interact with customer data can use mobile CRM. This includes sales managers and executives, field service technicians, executives, CEOs and other mobile workers.
Thanks for sharing