If earlier freelance was considered something unreliable and foggy, today more and more companies prefer to work with trusted freelancers remotely than to hire full-time specialists. Even when it comes to long-term cooperation. The reason for this trend is very simple – qualified freelancers have very cool experience in solving a variety of business tasks, they have no problems with communication and time management, and it is economically profitable to work with them.
There are millions of freelancers in the world. Some of them complain about the lack of orders, while others are scheduled several months in advance, and companies queue to get services from this person. In this article, we propose finding the middle ground and making your company attractive by itself to high-level freelancers.
Pay Them on Time and Do Not Be Greedy
If you ask any experienced freelancer to name the only thing that he or she does not like at work, then most likely you will hear about payment delays. The very essence of freelancing is cooperation, which is supported by an honest word much more often than a legal document. However, not all customers (as not all freelancers, unfortunately) fulfill their promises.
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And to make your company attractive to high-class freelancers, you need to change your attitude towards freelance as such. If we are talking about really cool specialists, then freelancers are no longer a cheap workforce that can be hired to perform routine tasks.
These are the same engines of your business, as well as those people who are sitting in your office. You pay for the work of your full-time employees on time, aren’t you? So why should a freelancer wait until the company finds free money to pay off for his work? Therefore, for your company to be a worthy competitor in the battle for freelance talents, make sure that you are ready to pay for the work of the freelancer on time – just like you pay your office employees, and accept the fact that freelancers are not the lowest level of your contractors. This is the same full-fledged engine of your progress, like all other people and companies with whom you work to develop your business.
Besides, it will be extremely unethical and not fair to the freelancer if you try to artificially lower his rate. As a rule, experienced specialists evaluate their work quite reasonably, and give an acceptable market price. Situations, when the cost of work will be slightly overstated, is also possible, and in this case, you have the right to ask to justify this cost and find out what additional bonuses for the company you can get from a freelancer.
But in any case, greed and delays in paying is the surest way to end a partnership with a good freelancer without ever starting it. Do not forget that we are talking about high-level freelancers, and not about beginners, so if this specialist understands that you are not suitable for him as a customer, be sure that he will not stay with you for long.
Give Them Opportunities for Growth and Development
Every successful freelancer knows that every day when he does not develop his skills and does not learn something new means approaching another day – the day when he will have to leave the freelance services market because of his lack of competitiveness. Therefore, every freelancer who has grown from a beginner to a high level once started his career by beginning to solve problems that he had never solved before. And today, this race for new skills and knowledge continues.
Therefore, it is important to remember the following. Some customers give money, and some customers give development. Freelancers perceive the first category of customers as just a quick way to earn money, and the second category as a personal challenge and an opportunity for growth, plus money.
We recommend that you position your company primarily as an opportunity for development, and only then as an opportunity to get paid. Be sure that a freelancer who wants to grow further will seize this opportunity since the most effective way to develop a new skill and gain new knowledge is to interact with a company that offers complex tasks, while adequately assessing the freelancer’s existing abilities.
And do not forget what we told you about the money in the previous paragraph – agree on all the conditions at once, do not be greedy and always keep your promises on time. Because as soon as one condition of them that we are talking about here disappears from the list, all other efforts will be in vain.
Build Long-Term Relationships
Even if at the moment you understand that you need a person for a one-time job, for example, to develop a logo or make a translation of the text (by the way, the last task can be solved using The Word Point translation service), this is still a good reason to start building long-term relationships. You cannot predict how your business will develop with an accuracy of 100 percent. Tomorrow you will have new and new tasks that will require the help of a freelancer, and the skills of the person with whom you have worked before may be suitable for further tasks. For example, you could order content for your site, and now you want to develop a blog, as well as create content for your social profiles.
One person can handle this, so why engage your HR manager again if you already know someone you have a good relationship with and who you can easily ask to help you?
And now let us return to our two previous steps. If at the time of the first experience of working with a freelancer, you paid for his work on time, and your task was interesting and worthy to take a place in his portfolio, then with a very high probability, this person will agree to help you again. Even if at the moment he has current orders. Just because your company is attractive to him as a freelancer – with you he can benefit the business, grow as a professional and not worry that tomorrow he will not be able to put bread on his table.
So, as you see, it’s worth doing only three steps to turn your company from just a customer into a customer with whom a high-level freelancer will want to work. It is very simple, and here the basic rules of doing business work – to be honest, and to fulfill your promises, give a person what he is really interested in, look to the future and remember that business is primarily about people who want to develop it.
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