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Internet Marketing on Limited Budget

Q. I launched my product line "safeTmaps" (crime maps) about 2.5 yrs ago with a bang. I initially managed to obtain great free publicity for my product through news articles. NOW, I am faced with an ongoing problem of keeping that initial momentum I experienced. I have a limited marketing budget and am having difficulty keeping the fire burning. Thanks --Tom

A. Dear Tom,

You are NOT alone!  There are so many eBusinesses and individuals wondering the exact same thing:  How do I market on little or no budget?

I am going to assume, for ease of answering, that you know what your target audience is (i.e. who buys your products, demographics, etc.).  This is a crucial element in marketing.
  

Believe it or not, there are numerous ways to market without spending a lot of money....but, you will be exchanging your time in place of your wallet.  You could check out online communities that service your target audience and write/submit articles that are of interest.  

To do this, and be successful at it, you must create articles that are not blatant advertising--you put that info in your bio.  You could join active listserves (again, those that cater to your target audience) and participate in them, using a signature line to draw attention to your site.  You could participate in link exchanges.  You could create awards and give them to websites that qualify.  You could begin a "finder's fee" program (much like an affiliate, but you handle everything instead of CJ or LinkShare, etc.).  You could do ad swaps with various eNewsletters.  You could partner with other websites, exchanging content and ads.  Start a banner exchange, a webring, message boards, chat room, etc.
  

There is so much available to get your name and web business out and about!  A couple of great experts in this field are Dr. Ralph Wilson (http://www.wilsonweb.com) (Web Marketing Today was founded in 1995 by Dr. Ralph F. Wilson. He sold the business in 2012 to Confluence Publishers which also owns Practical eCommerce, for ecommerce merchants in Grand Junction, Colorado)  Dr. Wilson has a checklist on his website that I have sent many clients to. 

Decide how much time you have to devote to marketing, make a list of items that are feasible for the amount of time you have and then jump in!  You are sure to notice results in no time!  Best,

 

About the PowerHomeBiz.com Guide: 

Tammy Harrison is a successful home-based working mom for over five years. She holds a degree from Mizzou in Consumer Economics. Her business focuses on Marketing and Creativity for Small Businesses as well as numerous other small businesses.

The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.

   

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