When you say, "sending UCE to targeted websites," you have
already accepted that you are sending a UCE; and anything that is not asked
for is unsolicited and therefore is considered "Spam."
I advise you to tread carefully in this. What for you may simply be an
attempt to get the word out about your business may backfire at you. You could
hurt the reputation of your business, lose your site if your host terminate
your account, Internet access cut off by the ISP. Worse, you could be held
legally liable as more and more people are going to court to make spammers
The danger lies in how the recipient accepts your UCE. The recipient may be
like those who support the "SpamCops," a group whose mission is to
eradicate spam and make life miserable to those who send it (and they are good
at what they do!). They define spam as any email sent to anyone who did not
ask for it, no matter what the content maybe. They argue that even if Yahoo,
for example sends you an email requesting to partner with your site - they
consider that spam since you did not invite Yahoo to email you. Of course, you
and I won't agree to that but they insist that it is. So, we leave them to
their own beliefs.
But going back to your request for enlightenment, let us use common sense.
I believe that if you have a website of your own, you would place email
addresses like, as you said, info@; contact@,enquiries@ for specific purposes.
You would like to have your website visitors send you an email to info@____ to
request information about your product or service, contact@___ to get in touch
with your customer service or you personally for anything specific to your
website's content, enquiries@____, for maybe what ever they want to know
further than what they already saw.
Now, if you received emails in these addresses containing long messages of
products from nowhere, how would you feel? Instead of hearing from people who
are interested in advertising in your site in your email@example.com
address, you receive unwanted emails. And multiply that 100 times (or the
number of newbies who were led to believe that your email address is fair
game). Would you now tell yourself that those senders are sending emails to
targeted recipient websites and would therefore welcome those emails?
Receiving UCE's in one of these addresses is sometimes tolerable. But due
to the proliferation of email harvesters who sell harvested emails to
unknowing newbie entrepreneurs, it is possible to receive hundreds of UCEs in
one email address coming from different sources. And that would be VERY
irritating. And COSTLY, as your resource transfer to the domains used
increases at your web hosting company.
Senders of unsolicited commercial emails resort to so many defensive notes
in their emails. You may have received some of them. Messages like, "you
are receiving this email because you are in a purchased mailing list; you have
posted in my FFA classified ad; you have communicated with me before.
popular one is: This is not Spam. This message is sent in compliance of the
new e-mail bill: SECTION 301. Per Section 301, Paragraph (a)(2)(C) of S.
1618,Further transmissions to you by the sender of this email may be stopped
at no cost to you by sending a reply to this e-mail address with the word
'REMOVE' in the subject line."
People sending this "legal disclaimer" do not even know what they are
talking about. And it just makes them all the more laughable. The Anti-Spam
Bill filed by Rep Goodlatte in the House introduced on 3/14/2001 has not been
approved into law. The Senate version has a different number, and it is the
'Controlling the Assault of Non-Solicited Pornography and Marketing Act of
2001', or the `CAN SPAM Act of 2001'. This is Senate Bill S.630. That Bill
defines UCE as:
(17) Unsolicited commercial electronic mail message-
(A) IN GENERAL- The term `unsolicited commercial electronic mail message'
means any commercial electronic mail message that is sent to a recipient--
(i) without prior affirmative consent or implied consent from the
(ii) to a recipient who, subsequent to the establishment of affirmative or
implied consent under subparagraph (i), has expressed, in a reply submitted
pursuant to section 5(a)(3), or in response to any other opportunity the
sender may have provided to the recipient, a desire not to receive commercial
electronic mail messages from the sender.
(B) EXCLUSION- Notwithstanding subparagraph (A), the term `unsolicited
commercial electronic mail message' does not include an electronic mail
message sent by or on behalf of one or more lawful owners of copyright,
patent, publicity, or trademark rights to an unauthorized user of protected
material notifying such user that the use is unauthorized and requesting that
the use be terminated or that permission for such use be obtained from the
rights holder or holders.
The UCE story may never end. One thing I am sure is that 99 percent of it,
the UCE is never read farther beyond the subject line before it is clicked to
the trash box and deleted. Many senders of UCEs get burned and suspended by
their ISPs. Particularly if you have to resort to camouflaging your return
email address so people cannot flame you. So, if you were sending these UCE's
-- what good would it do to you? I don't see the point of sending an offer to
people yet hiding email addresses or forging their email headers.
At PowerHomeBiz.com, we sometimes tolerate UCEs. But not if the person
sends his email to ALL our email addresses, particularly those created for
specific business purposes (advertise, partnerships, purchase of e-book, etc).
That is when we take these steps: (1) report to the ISP; (2) report to the web
host; (3) file a report for the person to be included in the Realtime
BlackHole List http://mail-abuse.org
We don't tolerate spam. Some people I know have even gone to the extent of calling the sender
and giving them an earful to stop sending their spam mesages. I don't think
you would welcome people calling you to shout at you and demand that you stop
spamming their email addresses. If that happens to me, I will have many
sleepless nights wondering if my site is still up or whether I still have
Internet connection the next morning.
Sending UCEs is not worth it.
I hope I have given you some enlightenment on the subject.
Perhaps you can check out the following reference books:
Marketing: Turning Strangers Into Friends, and Friends into
Customers by Seth Godin, Don Peppers
Business Strategies & Dozens of Other Great Ways to Take
Advantage of the Internet (Revised & Updated for 2001)
by Phil Gurian
Good Luck !
the PowerHomeBiz.com Guide:
Nach Maravilla is
the Publisher of Power Homebiz Guides. He has over thirty years
experience in sales and marketing of various products, which
covered as he jokingly describes, "from toothpicks to
airplanes" He also had extensive experience in
International trading and he always excelled in special promotional
ideas for retail outlets.
The opinions expressed in this column are
those of the author, not of PowerHomeBiz.com.
should not treat the Guide's response as legal, accounting, or
professional advice as all answers are intended to be general in
nature. Such advice can only be properly given by qualified
professionals who are fully aware of a user's specific geographical areas or circumstances, such
an attorney or accountant.