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White Pages Advertising

Q. Should I promote my business in the White Pages with a small ad giving basic business info (web address, email hours, brand names, etc). I have a lot of repeat and referral customers. -- Allan

Advice by Nach Maravilla

Dear Allan,

In business, whether you are in the Internet or not, the white pages and the Yellow pages have always been an effective way of advertising. Although the results may not be readily measurable, many or most people depend on the telephone directory to find companies catering to a particular category. In fact, the bigger your boxed advertising is, the more that people will call or communicate with you. I can't explain why, but people tend to trust companies with bigger ads. Possibly because of the image of being BIG and Reliable being projected by the ad. Do you agree?

The effectiveness of advertising in the white pages depends on the nature of your business. There are some businesses where people's first impulse when looking for companies is to use the telephone directory. When finding a music teacher or a gardening company, people may check out the White or Yellow Pages.

Even with a lot of repeat and referral customers, your posting in the white or yellow pages will be worthwhile. It is a relatively inexpensive method of getting your business out there. Business owners must always be on a look-out for ways to market their business and look for ways to make it easy for potential clients to find them.

I would recommend that you pursue what you have in mind. For increased effectiveness, try getting a reasonably sized box ad.

Good luck!

Thank you for being part of Power HomeBiz Guides.

About the Guide: 

Nach Maravilla is the Publisher of Power Homebiz Guides. He has over thirty years experience in sales and marketing of various products, which covered as he jokingly describes, "from toothpicks to airplanes"  He also had extensive experience in International trading and he always excelled in special promotional ideas for  retail outlets. 


The opinions expressed in this column are those of the author, not of Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.