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How to Start a Catalog Business
How to Start a
Flicks & Clicks: How to Create Websites and Catalogues That Sell More

Flicks & Clicks' gives you a step-by-step guide to developing a multichannel selling business, illustrating key points with real-life examples. The reader is taken through the journey of planning websites and catalogues, from developing the pages to writing compelling sales copy, exploring the mysteries of branding on the way. Flicks & Clicks also explains how testing is the bedrock of ongoing success and gives lots of practical suggestions and ideas to try out.

Business Dashboards: A Visual Catalog for Design and Deployment

Focusing on designing the right dashboards for use in an organization, this timely, full color book reveals how to successfully deploy dashboards by building the optimal software architecture and dashboard design. In addition, it describes the value of this popular technology to a business and how it can have a significant impact on performance improvement. A unique collection of more than 120 dashboard images are organized by category.

 

Strategic Catalog Marketing: What You Need to Know to Make Your Catalog Business a Success

Strategic Catalog Marketing is not just another "how-to" book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind. You'll find...Step-by-step instructions on how to develop a circulation plan...How to execute a mail plan...How to analyze your business...and much more! Find crucial guidance in your quest to start, build and/or grow exponentially your catalog and online business.

Catalog Strategists Toolkit

Here it is, at your fingertips and at your keyboard—all form charts, checklists, and spreadsheets—everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered, from creative production, to merchandising, to managing, to testing and measurement. And it’s by Katie Muldoon, one of the leading catalog experts of the past thirty years.
 

Hillstrom's Contact Strategy: The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog Business

Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant methodology that generates between $1,000,000 and $5,000,000 of annual profit for the average $100,000,000 catalog business.
Whole Green Catalog: 1000 Best Things for You and the Earth

Now, from the company that founded Organic Gardening when eating close to the land was far from mainstream and published Al Gore's An Inconvenient Truth, comes this timely guide to all things green. Modeled on the classic Whole Earth Catalog, the touchstone for an earlier generation, Whole Green Earth Catalog is poised to become the bible of green living for the 68 million Americans—about one-third of U.S. adults—who now take environmental and social issues into account when they make purchases.

The Directory of Mail Order Catalogs 2014: Includes Seperate Section on Business to Business Catalogs

Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses

Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how to create a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volume and pricing