ZOOM takes readers inside the
global race to build the car of the future, as pioneers in Japan, India, China,
and the USA tackle the challenge of creating automobiles that will run on
cleaner energy sources. As the authors succinctly write: "Oil is the problem.
Cars are the solution." We are living in the midst of a Great Awakening in which
environmentalists, entrepreneurs, and political leaders are forming new
alliances to end our addiction to oil and create new technologies. The days of
Big Oil and Big Auto are numbered, according to the authors, who show how we are
in the midst of a major transformation from carbon-based energy sources to new
fuels and technologies.
ZOOM traces the history of the linked industries of oil and automobiles, the
"industry of industries," and how the two have shaped domestic capitalism and
the international landscape, creating both progress and peril. They explain how
Toyota vanquished American competitors to become the world's largest automobile
manufacturer and, more importantly, a leader in hybrid cars using electric
power. They take us into the boardrooms of oil executives and show how some are
boldly exploring new energy sources while others deny the dangers posed by oil
and risk extinction. We meet the Thomas Edison of the 21st century, a legendary
inventor whose revolutionary work is already having a positive impact on the
environment and the economy.
With wide-ranging analysis and a keen view of the key players in the
intersecting worlds of energy and automobiles, authors Iain Carson and Vijay
Vaitheeswaran tell the story of what may be the most important challenge facing
the industrial world: How to make the transition from the Age of Petroleum to a
cleaner and better future.