This generational divergence creates a communication challenge for many of
today's managers. The promise of slowly climbing the company ladder no longer
has the motivational force it once did, and the traditional management structure
is quickly slipping into obsolescence. Younger workers are less loyal to their
organizations, quicker to adapt to cultural and technological changes, and more
possessive of their free time.
In Motivating the "What's In It For Me?" Workforce, Cam Marston reveals how
to diffuse the conflict between managers with one set of expectations and
employees with another. He shows managers how to deal with differing
generational expectations regarding promotions, incentives, recognition, and
prioritizing of work itself, bridging the gap between managers raised in one
tradition and workers raised in another.
Based on his long experience consulting with and interviewing managers and
workers of every age, Marston provides detailed guidance on motivating every
employee to achieve peak performance -- no matter what generation they belong
to. Packed with guidance on bringing the generations together to achieve
organizational success, this practical guide offers concrete steps for solving
generational problems in any workplace.
It takes more to motivate today's "What's In It For Me?" workforce, but
connecting with younger generations is vital for any manager's success -- as
well as any organization's. Marston helps you bridge that gap, so you can get
more out of every worker, no matter their age and attitude.
Author Cam Marston is a consultant who specializes in multigenerational
communications and marketing, educating executives about the workplace
expectations of different generations. He speaks to thousands of executives each
year and leads intensive, on-site training sessions for companies.
For more on Cam Marston and Motivating the "What's In It For Me?" Workforce ,
visit www.cammarston.com .