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Motivating the "What's In It For Me?" Workforce Manage Across the Generational Divide and Increase Profits

By Cam Marston
Published by John Wiley & Sons, May 2007; 978-0-470-12414-7


All generations are not alike. While Baby Boomers base their vision of professional success on climbing heirarchical corporate ladders, Gen-X and New Millennial workers view success quite differently. These younger workers care little for tradition, placing a higher value on individuality, personal freedom, and the professional flexibility and creativity it takes to succeed in a globalized economy.

This generational divergence creates a communication challenge for many of today's managers. The promise of slowly climbing the company ladder no longer has the motivational force it once did, and the traditional management structure is quickly slipping into obsolescence. Younger workers are less loyal to their organizations, quicker to adapt to cultural and technological changes, and more possessive of their free time.

In Motivating the "What's In It For Me?" Workforce, Cam Marston reveals how to diffuse the conflict between managers with one set of expectations and employees with another. He shows managers how to deal with differing generational expectations regarding promotions, incentives, recognition, and prioritizing of work itself, bridging the gap between managers raised in one tradition and workers raised in another.

Based on his long experience consulting with and interviewing managers and workers of every age, Marston provides detailed guidance on motivating every employee to achieve peak performance -- no matter what generation they belong to. Packed with guidance on bringing the generations together to achieve organizational success, this practical guide offers concrete steps for solving generational problems in any workplace.

It takes more to motivate today's "What's In It For Me?" workforce, but connecting with younger generations is vital for any manager's success -- as well as any organization's. Marston helps you bridge that gap, so you can get more out of every worker, no matter their age and attitude.

Author Cam Marston is a consultant who specializes in multigenerational communications and marketing, educating executives about the workplace expectations of different generations. He speaks to thousands of executives each year and leads intensive, on-site training sessions for companies.

For more on Cam Marston and Motivating the "What's In It For Me?" Workforce , visit www.cammarston.com .