the ability to succeed in business hardwired into our DNA? Are entrepreneurs,
like racing thoroughbreds, simply born to win? Startling and groundbreaking,
INSTINCT is the first book to apply the tools and insights of human genome
research to the concept of success. Authored by Thomas L. Harrison, a corporate
CEO who began his career as a cell biologist, it argues convincingly that
successful people, particularly successful entrepreneurs, tend to have certain
identifiable talents encoded in their genes. Yes, there are "born
entrepreneurs," and their lives and work are characterized by genetic traits and
markers, from risk-taking and openness to conscientiousness and assertiveness,
that predict their eventual triumphs.
But does that mean the rest of us are doomed to failure? Absolutely not. None
of us has perfect genes. In fact, knowing who you are, in terms of your "DNA for
success," enables you to adopt compensating strategies that will allow you to
win. Through detailed personal evaluations, Harrison shows readers how to assess
themselves and leverage their individual strengths-so they can begin taking
advantage of what he calls "the success high."
Stunning in its business scope, and razor-sharp in its analysis of current
science, INSTINCT essentially takes the Horatio Alger myth and stands it
completely on its head. Far from being a simple matter of pluck and luck,
financial success is seen here as largely a matter not of inherited wealth, not
of fortuitous circumstances, not even of innate intelligence-but of inborn
traits that have to be "switched on" to create the winning scenario that's right
for you. Ultimately, Harrison tells you how to think like an entrepreneur to
"paint a picture" of your next goal-and then make it a reality.
Combining hard scientific data and rich anecdotal evidence, INSTINCT will
change the way you think about success, careers, and your own level of job
satisfaction. It is sure to be discussed and debated from boardrooms to
business-school classrooms across the nation.