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THE GAME-CHANGER
HOW EVERY LEADER CAN DRIVE EVERYDAY INNOVATION

By A. G. LAFLEY AND RAM CHARAN
Business & Economics (BUS000000) 61⁄8 x 91⁄4; 320 pages ISBN-10: 0-307-38173-0 $27.50 hardcover (Canada: $35.00) ISBN-13/EAN: 978-0-307-38173-6 On Sale 4/8/08 All Rights: Crown

 

A. G. LAFLEY, CALLED “THE KING OF MANAGEMENT” BY FORTUNE MAGAZINE, AND RAM CHARAN, NAMED “THE HOTTEST MANAGEMENT CONSULTANT IN AMERICA” BY NEWSWEEK, SHOW HOW TO CHANGE THE GAME OF BUSINESS BY MAKING INNOVATION THE CENTERPIECE, DRIVING EVERYTHING FROM STRATEGY AND BUDGETING TO EMPLOYEE SELECTION, PROMOTION, AND REWARD

JUST A FEW YEARS BACK, PROCTER & GAMBLE was considered by many to be a mature business. A. G. Lafley has transformed it into a model for growth and innovation, leading P&G to strong sustainable sales and profit growth.

These accomplishments came about not from a few quick fixes and lucky breaks on new products, but through a root and branch transformation of the way P&G runs its business. For example, Lafley and his team don’t just place customers at the center of P&G, they co-innovate with them from first concept through commercialization. P&G’s fruitful and productive concept of “connect and develop” enable it to commercial more innovations by working with a wide range of outside partners.

P&G has also changed how it is managed. Innovation is not a separate, stand-alone activity but an intimate part of the warp and woof of the way the business is run. Innovation goals, strategies, and processes are integrated with the ultimate goals, strategies, and everyday processes of the business. People are not promoted into key positions unless they exhibit and practice the traits of the growth and innovation leader. In a world in which the playing field becomes more level by the day, the only way to grow and thrive is through innovation. This pragmatic and inspiring book is a game-changer itself, the most important business book of the first decade of the 21st century. By showing how to make innovation a game-changer for any business, it is destined to be as influential and successful as Good to Great and Execution.

A. G. LAFLEY is the chairman and CEO of Procter & Gamble. He was named CEO of the Year in 2006 by Chief Executive magazine. RAM CHARAN is the author of Know-How and coauthor of Execution.

Read "Rules of Brainstorming" Excerpt from the book
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