A. G. LAFLEY, CALLED “THE KING OF MANAGEMENT” BY FORTUNE MAGAZINE, AND RAM
CHARAN, NAMED “THE HOTTEST MANAGEMENT CONSULTANT IN AMERICA” BY NEWSWEEK, SHOW
HOW TO CHANGE THE GAME OF BUSINESS BY MAKING INNOVATION THE CENTERPIECE, DRIVING
EVERYTHING FROM STRATEGY AND BUDGETING TO EMPLOYEE SELECTION, PROMOTION, AND
JUST A FEW YEARS BACK, PROCTER & GAMBLE was considered by many to be a mature
business. A. G. Lafley has transformed it into a model for growth and
innovation, leading P&G to strong sustainable sales and profit growth.
These accomplishments came about not from a few quick fixes and lucky breaks
on new products, but through a root and branch transformation of the way P&G
runs its business. For example, Lafley and his team don’t just place customers
at the center of P&G, they co-innovate with them from first concept through
commercialization. P&G’s fruitful and productive concept of “connect and
develop” enable it to commercial more innovations by working with a wide range
of outside partners.
P&G has also changed how it is managed. Innovation is not a separate,
stand-alone activity but an intimate part of the warp and woof of the way the
business is run. Innovation goals, strategies, and processes are integrated with
the ultimate goals, strategies, and everyday processes of the business. People
are not promoted into key positions unless they exhibit and practice the traits
of the growth and innovation leader. In a world in which the playing field
becomes more level by the day, the only way to grow and thrive is through
innovation. This pragmatic and inspiring book is a game-changer itself, the most
important business book of the first decade of the 21st century. By showing how
to make innovation a game-changer for any business, it is destined to be as
influential and successful as Good to Great and Execution.
A. G. LAFLEY is the chairman and CEO of Procter & Gamble. He was named CEO of
the Year in 2006 by Chief Executive magazine. RAM CHARAN is the author of
Know-How and coauthor of Execution.
Read "Rules of Brainstorming" Excerpt from the book