Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.
Social marketing involves a lot more than just signing up and pasting up your page. You need to maximize your page’s effectiveness and keep it fresh, updated and alive. Below are 10 things you can do to optimize your Facebook page to make sure your business is getting the maximum benefits.
LinkedIn has become an important social media platform for small businesses. However, a common mistake in using LinkedIn is creating a profile that reads like a resume. Understand why a LinkedIn profile is not, and should not, be treated like a resume.
Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. Learn how to use Twitter effectively.
The mobile food industry has seen a massive resurgence, especially in big urban areas. They’re serving everything from crème brulee to escargots to gourmet cupcakes to cuisines from all over the world. If you are looking to start your own mobile food truck business, here are some things to consider.
One type of social media often overlooked by many small businesses is social reading and publishing, which is essentially the sharing of documents, manuscripts and presentations. Learn how to use social publishing for your business.
Majority of small business owners, according to the survey results, are not yet convinced that social media plays a large role in gaining customers. According to a survey conducted by RatePoint, only 36 percent of small business entrepreneurs are using sites like Facebook and Twitter. Are you one of them?
Facebook presence is considered an important marketing tool for businesses today. Facebook offers the Fan Page where you can create a page for your business and interact with Facebook users. The more engaged your fans are on your Facebook Page, the more successful your Facebook presence will be and the more likely future fans will be to join your Page. Learn how to create an effective Facebook Page.
Discussions on social media often focus on how to use it to market a business and connect with customers. But one key benefit of social media that is often overlooked is how to use it as a tool for learning and knowledge sharing. Check out our review of a book that talks about social media as a learning tool.
Dollar Tree has developed a winning strategy on Facebook. Learn how this multichannel retailer of closeout and inexpensive items uses their Facebook page to talk to their customers and employees, address customer service issues as well as promote their products.