One way to increase sales is to build a sales force for your business using independent sales representatives. An independent sales representative or manufacturer’s representative sells the products of several different companies. Before you go out and find a sales rep for your business, here are some steps to consider when hiring sales representatives to […]
The ability to know how to negotiate — and negotiate well — is an important element of entrepreneurial success. You negotiate with vendors, with customers, with your bank or investor — practically everyone you will work with in your business. Negotiating is an integral process in business as your needs and goals differ with the […]
One of the long standing arguments in business is whether to use the shotgun or rifle approach in marketing. Shotgun approach typically involves reaching as many people as you can, such as mass marketing through TV, Cable and radio. On the Web, it means doing a lot of advertising from banners to text ads in […]
Networking is an effective way of prospecting customers and seeking out people who can help your business grow. It should be an integral part of every small and home-based owner’s marketing plans.