Learn the 10 reasons why online retail merchants will make it big, and the top 10 reasons why small business ecommerce retailers fail
online retailing
Starting a Website: Build a Broad Authority or Niche Site?
Someone posted a very interesting question in Yahoo Answers: when you start a website, should you build a broad authority site, or a smaller niche site? The asker wants to know the impact of the size of the website in terms of search engine optimization as well as potential revenues. Personally, I would go for […]
43 Website Features of Top Online Retailers
Ever wonder what sets big businesses apart from small businesses? Of course, they have the resources, and with it, they can get the best talents and top-of-the-line technology to outsell the retailers and develop features that can only turn a small business green with envy. Take a look for example at online businesses. Beyond their […]
Cost Effective Online Marketing Methods
One of the interesting data in the Shop.org/Forrester Research’s report “State of Online Retailing 2007” is the most cost effective online marketing method. Per the study, the amount of dollars online spent by an online retailer to get an order based on various methods are as follows: Email (to customer list) = $6.53 Affiliate program […]
How to Engage Online Customers
You often hear of the advice that you need to “engage your customers.” Engaged customers are more loyal, and more likely to recommend you to others. But how exactly do you “engage the customer,” especially online where you don’t get a chance to personally talk to the customer and present your products unlike traditional retailing? […]
Selling Online: Lessons from the Top Home Furnishing Stores
My all-time favorite home furnishing store, Bombay Company, discontinued its web operations after the company filed for bankruptcy in October. I guess my purchases cannot keep the company afloat :o) Too bad, as I am a big fan of their cherry-colored furniture and stylish home decor items. But there are still a wide variety of […]
What Consumers Want in their Online Shopping Experience
Sterling Commerce and Deloitte Consulting collaborated on a very interesting survey entitled “What Consumers Want in their Online Shopping Experience?” that looks at consumers attitudes and preferences when shopping online. The findings of the paper are as follows: Shoppers have three major areas of dissatisfaction: lack of information availability, out of stock items, and lack […]
How Shipping Options Can Improve Online Sales
According to a USPS study “Increase Sales with Online Buyers” one of the effective ways that can boost your online sales is by offering customers shipping choices. About 60% of consumers and 72% of business owners want to choose their delivery company when making an online purchase. The 2-page paper, however, did not elaborate on […]
Elements of Effective Customer Service on the Web
As a business owner, it is important is to keep customers happy. Give customers what they want, and your business will thrive. As such, having a plan on how to actually provide great customer service is a must. If you are selling online, here are the elements of an effective customer service plan: Contact Us […]
Tips for Online Retailers: Preparing for the Holiday Season
The year has just started, but it is time to start planning and thinking about the holidays. And what better way to start planning than by looking back at what happened last year. Oneupweb.com has an interesting study called Holiday Online Retail Buying Trends: A Study of the Consumer Behavior Online that looks at the […]