There is a strange but all too common phenomenon in corporate America –– the marketing department and the sales department are at odds with one another. They don’t like each other. They don’t talk to each other. And they certainly don’t listen to each other.
Start with a niche, and then move to dominate. When you start in business, your goal should be to become the best provider of that product or service. Your strategies should be focused towards getting customers to buy your products — and come back again and again while spreading the word out about your business.
If you want your business to thrive and grow, you need to be actively marketing the business. To really become successful, you must integrate your marketing plan into your daily, weekly, and monthly to-do list. Here are 10 general marketing strategies that you need to be doing to reach your target markets and grow your business.
When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about.
If you have a new local business, what is the best way to get the word out and find customers, especially if you have shoestring budget? Learn some shoestring strategies to get the word out about your business without busting your bank account.
One of the best shoestring marketing strategies is to get press mentions, yet not many small businesses go for it. Most think that the only way to do it is to hire a publicist, which they do not have the resources. Others simply find the idea of pitching their businesses to the media too daunting. Learn how to get press coverage for your small or home-based business.
If you’ve ever exhibited at a tradeshow, you know that one of the best ways to attract people to your booth is to load it with free stuff. Business cards, t-shirts, brochures, pens — the more you litter across your table, the more traffic you get to your booth. Learn how using promotional postcards can increase the success of your tradeshow campaign.
Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your credibility as an expert, get more clients, and increases sales. Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show. Many business […]
Have you always wondered how your competitors are getting write-ups and articles in newspapers, magazines and trade journals? You constantly submit articles and press releases but none of them have gotten published. You ask yourself why, only to find out the reasons can be resolved quickly. 1. Understand that newspapers, magazines and trade journalists are […]
Marketing is a huge chunk of your daily efforts, both in time and in expense. It is important that you periodically monitor what worked for you in terms of bringing in the most sales, increasing awareness to your brand, and engaging with your customers. How do you market your business? Do you think you’ve used […]