Understanding your web traffic is the first step to winning online. You also need to know what your competitors are doing to succeed on the Web today
Over the last twenty-five years I have heard more than my share of bad ideas when it comes to effective selling. Here is the worst one that I have ever come across: “Don’t be an unpaid consultant”.
Check out your competitors. You don’t operate in a vacuum. Hence, it is important that you take time to see what your competitors are up to. Big businesses have departments dedicated solely to understanding the competitive landscape. Just because you don’t have dedicated manpower to find out what others are doing doesn’t mean that you […]
In my post yesterday on how you can survive the arrival of a tough competitor, the book “The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs” by Adrian Slywotzky offers some questions you need to ask to help you fend off this competitor: 1. Do you have an early warning system to […]
When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small firms continue to thrive and profit in the highly competitive marketplace. You may not be able to […]