With a newborn in the household, I get to watch a lot of late-night infomercials and shopping channels. I have since developed a fascination for these types of shows and the products featured, particularly after reading an article that QVC’s base target sales rate is in the range of $6,000 per minute! If you have […]
Advertising and Promotions
The Secret of Sending Press Releases
ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I’ve read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases: Set an […]
Importance of Traffic in Earning Advertising Revenues
There’s an interesting question asked on Yahoo Answers on whether there exists a tool or chart to tell how much a site will earn from advertising given its traffic levels. There’s none that I know of — and with good reason. While traffic is one of the factors that can help a website earn from […]
How to Succeed as an Online Publisher
Someone gave this advice over at Webmasterworld’s Adsense forum, which I think is so true and needs to be taken to heart by every small business online publisher: The trick to being a successful publisher site is to keep your costs as low as possible without sacrificing quality to get the best ROI. Seems like […]
12 Ways to Maximize Paid Search
Catalog Success Magazine (Editor’s Note: It is now called All About ROI Magazine) in their January 2007 issue has a very interesting article on how to maximize your paid search marketing this year. Pay per click has become an important source of traffic and sales for online marketers; hence it is esential to get the […]
Chitika: New Way of Monetizing Web Pages
If you are looking for ways to further monetize your webpages and earn advertising dollars, you may want to consider Chitika. The Chitika’s eMinimalls (“Interactive and Intelligent Product Merchandising Service”) program shows in real time the top products suited for your webpage and displays key product information as well as comparison shopping. Publishers get paid for […]
Contextual Advertising Providing Revenue Boost to Small Internet Entrepreneurs
For many small and home-based entrepreneurs, advertising is an important component of their business models. This is particularly true for content, editorial and information-type websites. In the late 90s when phenomenon of dot-coms were at their peak, banner advertising was all the rage. Many small website owners saw tremendous earning windfalls simply by putting up […]