Imagine that you lost 60-80% of your Google traffic? Here are things you need to do to recover from a Google algorithm change resulting in a sharp drop-from-a-precipice traffic loss.
Search Engine
SEO or Social Media: Making the Choice
SEO and social media are important marketing mechanisms. But do you have time to effectively work on both of them? Learn the pros and cons.
Real Time Search – Is Your Small Business Prepared?
One of the biggest changes in search in recent months is the introduction of real time search. Search engines – Google, Yahoo and Bing – now incorporate social media posts and other types of content in their search results. Learn how you can make sure that your site remains visible in the search results.
How to Rank Well in Google Maps
If your business hinges on people getting to your place of business – e.g. a daycare, hair salon, and restaurant – then it is important that you focus your online marketing to getting local traffic. Learn how to rank in the first page of Google Maps and increase your local traffic.
The Importance of Optimizing Your Website for the Search Engines
To reach your target audience on the Web, you need is to ensure that your website is optimized for the search engines. Search engines are a free source of targeted quality traffic, and understanding how they work should be a top priority for any marketer with a Web presence. You can spend hundreds of thousands of dollars on advertising, but the search engines can give your site massive amounts of traffic for free.
Analyze Your Web Analytics
Whether you are operating a Web business, or just using the Web as an online brochure for your brick and mortar business, it is important to look at the numbers behind your website. The Web has become an integral medium for any business today that it is important to understand how your web site is […]
Get Listed on Google Maps and Increase Exposure of Your Small Business
Yellow Pages are so 1990s. Nowadays, if you are running a small business dependent on customers finding and coming to your physical store or office, then you need to get listed on Google Maps. Type in Google search terms that include business types and specific locations such as “landscaping Annapolis MD” or “hair salon in Chicago” and […]
Choosing a Keyword-Rich Domain Name
Choosing the domain name is the first important decision you will make in creating the website. There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach. The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, […]
Local Search Optimization Strategies
The Web may have no borders, but an increasing number of users are looking for products and services available in their local areas. Hence, it is important that you take time to ensure that local customers can find your business when they look at local resources. Here are some tips on how to ensure that […]
How to Rank Well in Google
If you are looking to improve your rankings in Google or reach the top 10 (if not the #1 spot) in Google, I highly recommend downloading Google’s Search Engine Optimization Starter Guide which Google released on Nov 12 through their official blog The guide has all the information you need to do well in Google […]