RSSCategory: Search Engine

The Risk of Getting Penalized by a Google Algorithm Change

June 1, 2014 | By | Reply More
The Risk of Getting Penalized by a Google Algorithm Change
This entry is part 8 of 7 in the series Top 10 Risks for Online Businesses

Imagine that you lost 60-80% of your Google traffic? Here are things you need to do to recover from a Google algorithm change resulting in a sharp drop-from-a-precipice traffic loss.

Read More

SEO or Social Media: Making the Choice

June 26, 2012 | By | Reply More
SEO or Social Media: Making the Choice

SEO and social media are important marketing mechanisms. But do you have time to effectively work on both of them? Learn the pros and cons.

Read More

Real Time Search – Is Your Small Business Prepared?

September 1, 2010 | By | 5 Replies More
Real Time Search – Is Your Small Business Prepared?

One of the biggest changes in search in recent months is the introduction of real time search. Search engines – Google, Yahoo and Bing – now incorporate social media posts and other types of content in their search results. Learn how you can make sure that your site remains visible in the search results.

Read More

How to Rank Well in Google Maps

May 12, 2010 | By | 5 Replies More
How to Rank Well in Google Maps

If your business hinges on people getting to your place of business – e.g. a daycare, hair salon, and restaurant – then it is important that you focus your online marketing to getting local traffic. Learn how to rank in the first page of Google Maps and increase your local traffic.

Read More

The Importance of Optimizing Your Website for the Search Engines

April 28, 2010 | By | 6 Replies More
The Importance of Optimizing Your Website for the Search Engines

To reach your target audience on the Web, you need is to ensure that your website is optimized for the search engines. Search engines are a free source of targeted quality traffic, and understanding how they work should be a top priority for any marketer with a Web presence. You can spend hundreds of thousands of dollars on advertising, but the search engines can give your site massive amounts of traffic for free.

Read More

Analyze Your Web Analytics

December 28, 2009 | By | Reply More
Analyze Your Web Analytics
This entry is part 5 of 11 in the series Home Business End of the Year Review

This entry is part 5 of 11 in the series Home Business End of the Year ReviewWhether you are operating a Web business, or just using the Web as an online brochure for your brick and mortar business, it is important to look at the numbers behind your website. The Web has become an integral […]

Read More

Get Listed on Google Maps and Increase Exposure of Your Small Business

November 5, 2009 | By | Reply More
Get Listed on Google Maps and Increase Exposure of Your Small Business

Yellow Pages are so 1990s. Nowadays, if you are running a small business dependent on customers finding and coming to your physical store or office, then you need to get listed on Google Maps. Type in Google search terms that include business types and specific locations such as “landscaping Annapolis MD” or “hair salon in Chicago” and […]

Read More

Choosing a Keyword-Rich Domain Name

June 1, 2009 | By | 4 Replies More
Choosing a Keyword-Rich Domain Name

Choosing the domain name is the first important decision you will make in creating the website. There are actually two schools of thoughts in selecting the domain name for a website: the branding approach, and the keyword approach. The branding approach is choosing a short, catchy and easy to remember domain names such as Twitter, […]

Read More

Local Search Optimization Strategies

March 23, 2009 | By | Reply More
Local Search Optimization Strategies

The Web may have no borders, but an increasing number of users are looking for products and services available in their local areas. Hence, it is important that you take time to ensure that local customers can find your business when they look at local resources. Here are some tips on how to ensure that […]

Read More

How to Rank Well in Google

November 13, 2008 | By | Reply More
How to Rank Well in Google

If you are looking to improve your rankings in Google or reach the top 10 (if not the #1 spot) in Google, I highly recommend downloading Google’s Search Engine Optimization Starter Guide which Google released on Nov 12 through their official blog The guide has all the information you need to do well in Google […]

Read More