If you are looking for ways to further monetize your webpages and earn advertising dollars, you may want to consider Chitika. The Chitika’s eMinimalls (“Interactive and Intelligent Product Merchandising Service”) program shows in real time the top products suited for your webpage and displays key product information as well as comparison shopping. Publishers get paid for […]
Further to my earlier post on the E-tailing Group study of top 100 etailers based on customer service , the study found that the following etailers are a cut above the rest in terms of customer service: Ann Taylor, Coldwater Creek, HPShopping, Land’s End, Neiman Marcus, Nordstrom, Petsmart, QVC, Restoration Hardware, and Tower Records. The […]
Catalogs are now emerging as a viable strategy to work hand-in-hand with the Internet. In fact, some of the biggest retailers and e-commerce sites nowadays are integrating catalogs into their successful Internet-based retail strategies. Learn why marketers are rediscovering the power of the catalogs.
The deluge of spam has affected the legitimate marketers’ goal of reaching their customers’ email boxes. Email filters are becoming more sophisticated, even to the point of being excessive. The firewalls and email guardians filter out even permission emails –which the customer has signed up for and agreed to receive. Studies in fact show that […]
Email has changed the way marketing is done. It has given businesses a very efficient, fast and low cost marketing channel, allowing users to be more accessible. This year, however, the trend is for blast emails to go down the drain, according to Chris Baggot of the Indianapolis-based developer of e-mail marketing solutions ExactTarget. In […]
For many small and home-based entrepreneurs, advertising is an important component of their business models. This is particularly true for content, editorial and information-type websites. In the late 90s when phenomenon of dot-coms were at their peak, banner advertising was all the rage. Many small website owners saw tremendous earning windfalls simply by putting up […]