With more websites competing for eyeballs and sales, paid search has become a critical marketing strategy for online businesses. Whether your ad budget is $100 or $10,000 per month, here are useful lessons in paid search marketing from ChannelAdvisor’s “Top 12 Paid Search New Years Resolutions” Spend as much money as it takes to yield […]
Online Business
How Easy is it to Create a Successful Site?
A lot of people are lured on the prospects of making money on the Internet. They have heard or read about how others are making thousands per month, even more, just by having a website. Until they actually start and find that it is not actually easy. Success on the Web depends on a lot […]
Increase Ad Revenues by Making Web Metrics Public
I stumbled across PowerHomeBiz.com’s profile in the new online measurement site Quantcast.com According to Quantcast, our site “reaches approximately 91.4K U.S. visitors per month. The site attracts a more affluent, younger, slightly female slanted audience.” As of March 2011, Quantcast ranks PowerHomeBiz.com 20,350 in the U.S. (since we’ve not put in the Quantcast code in […]
Selling Online: Lessons from the Top Home Furnishing Stores
My all-time favorite home furnishing store, Bombay Company, discontinued its web operations after the company filed for bankruptcy in October. I guess my purchases cannot keep the company afloat :o) Too bad, as I am a big fan of their cherry-colored furniture and stylish home decor items. But there are still a wide variety of […]
What Consumers Want in their Online Shopping Experience
Sterling Commerce and Deloitte Consulting collaborated on a very interesting survey entitled “What Consumers Want in their Online Shopping Experience?” that looks at consumers attitudes and preferences when shopping online. The findings of the paper are as follows: Shoppers have three major areas of dissatisfaction: lack of information availability, out of stock items, and lack […]
Online Marketing Beyond Traditional Search
MoreVisibility.com has an interesting paper that summarizes options for marketing on the Web other than the traditional search, and these are: Contextual advertising = using pay per click at search engines partner sites (e.g. Google Adsense publishers) which are driven by theme or relevancy to keywords Second tier search engines = pay per click at […]
How to Estimate the Potential Advertising Revenues of Your Website
When starting a new website, it is good to have an idea of the potential income you can get from the website (well, if you’re going to invite investors you actually need financial projections when writing a business plan). But how can you estimate how much income you can get, especially for an advertising-based website? […]
How Shipping Options Can Improve Online Sales
According to a USPS study “Increase Sales with Online Buyers” one of the effective ways that can boost your online sales is by offering customers shipping choices. About 60% of consumers and 72% of business owners want to choose their delivery company when making an online purchase. The 2-page paper, however, did not elaborate on […]
Importance of Traffic in Earning Advertising Revenues
There’s an interesting question asked on Yahoo Answers on whether there exists a tool or chart to tell how much a site will earn from advertising given its traffic levels. There’s none that I know of — and with good reason. While traffic is one of the factors that can help a website earn from […]
Elements of Effective Customer Service on the Web
As a business owner, it is important is to keep customers happy. Give customers what they want, and your business will thrive. As such, having a plan on how to actually provide great customer service is a must. If you are selling online, here are the elements of an effective customer service plan: Contact Us […]