With more websites competing for eyeballs and sales, paid search has become a critical marketing strategy for online businesses. Whether your ad budget is $100 or $10,000 per month, here are useful lessons in paid search marketing from ChannelAdvisor’s “Top 12 Paid Search New Years Resolutions” Spend as much money as it takes to yield […]
Internet Marketing
How Easy is it to Create a Successful Site?
A lot of people are lured on the prospects of making money on the Internet. They have heard or read about how others are making thousands per month, even more, just by having a website. Until they actually start and find that it is not actually easy. Success on the Web depends on a lot […]
Online Marketing Beyond Traditional Search
MoreVisibility.com has an interesting paper that summarizes options for marketing on the Web other than the traditional search, and these are: Contextual advertising = using pay per click at search engines partner sites (e.g. Google Adsense publishers) which are driven by theme or relevancy to keywords Second tier search engines = pay per click at […]
Elements of Effective Customer Service on the Web
As a business owner, it is important is to keep customers happy. Give customers what they want, and your business will thrive. As such, having a plan on how to actually provide great customer service is a must. If you are selling online, here are the elements of an effective customer service plan: Contact Us […]
Using Viral Marketing for Your Business: Lessons from Jockey.com
Online videos are all the rage nowadays; and businesses are jumping into the bandwagon. According to the research of Nielsen Company, an estimated 81 million people who access the Internet over broadband in the U.S. watch broadband video at home or at work — and growing fast. Hence, more and more businesses are harnessing the […]
The Points Economy of Yahoo Answers: A User’s Experience
Search engines such as Google and Yahoo are looking outside the box of search for future business strategies. In Yahoo’s case, one of their brightest new products is Yahoo Answers http://answers.yahoo.com, where people can post and answer questions ranging from the deep (“How do you help sustain the planet”) to the inane (“Do you like […]
Get People to Receive and Open Your Marketing Emails
The deluge of spam has affected the legitimate marketers’ goal of reaching their customers’ email boxes. Email filters are becoming more sophisticated, even to the point of being excessive. The firewalls and email guardians filter out even permission emails –which the customer has signed up for and agreed to receive. Studies in fact show that […]
Email Trends: Blast Emails to Disappear
Email has changed the way marketing is done. It has given businesses a very efficient, fast and low cost marketing channel, allowing users to be more accessible. This year, however, the trend is for blast emails to go down the drain, according to Chris Baggot of the Indianapolis-based developer of e-mail marketing solutions ExactTarget. In […]