I attended today a 2-hour Google Webmaster Event (“Tricks and Treats”) hosted by several Google employees and attended by 400+ webmasters around the world. After the presentations, participants can ask questions for Google employees to answer. Being in the business of information publishing, one question caught my eye — that of article marketing and its […]
Internet Marketing
Content Rich: Writing Your Way to Wealth on the Web
Success on the Web starts with the quality of your content. It is your content that engages the visitors, and turns these visitors to buyers for ecommerce sites. Your site’s traffic depends on how well you write your content, and how well you understand what search engines look for in a site content. One common […]
10 Critical Elements to a Successful Google Adwords Campaign
Search engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords. If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips: Keep your […]
Book Review: How to Succeed in Business Using LinkedIn
I was excited to get the book “How to Succeed in Business Using LinkedIn” by Eric Butow and Kathleen Taylor. I think I am one of the few remaining business people who do not have a LinkedIn profile as yet, and I was hoping this book would give me the reason why I should use […]
The Secret to Perfect Search Engine Marketing
Mark Simon wrote a very interesting piece on how to handle paid search in the article “The Secret to Perfect SEM? It’s in the Mail”. According to Simon, you can have a good paid search campaign if you understand the similarities between search marketing and direct mail: Importance of targeting: A successful direct mail campaign […]
The Importance of Analyzing Your Web Statistics
I’m a big web analytics person. In fact, most of the work I do for others is to analyze web analytics and help them understand what it means for their businesses. Web analytics is a powerful tool that can help you slice and dice numbers to understand your customers: what they want, what they don’t […]
Cost Effective Online Marketing Methods
One of the interesting data in the Shop.org/Forrester Research’s report “State of Online Retailing 2007” is the most cost effective online marketing method. Per the study, the amount of dollars online spent by an online retailer to get an order based on various methods are as follows: Email (to customer list) = $6.53 Affiliate program […]
How to Use Web 2.0 to Get More Traffic for Your Website
YouTube, MySpace, Flickr, Digg, Wikipedia are but some of the collaboration-focused websites that have changed the Internet. Called Web 2.0, these sites include social networking, social bookmarking, social tagging, wikis, among others. The question now is: how can you tap these Web 2.0 websites to boost traffic of your site and increase your reach? Here […]
How to Engage Online Customers
You often hear of the advice that you need to “engage your customers.” Engaged customers are more loyal, and more likely to recommend you to others. But how exactly do you “engage the customer,” especially online where you don’t get a chance to personally talk to the customer and present your products unlike traditional retailing? […]
5 Steps to Optimizing Your Website
One asker at Yahoo Answers raised the question of why her website was not getting any traffic. The site has been live for several months, but it is nowhere to be found in the search engines. Being a newbie who knows nothing about designing and creating a web site, she spent her meager resources to […]