Ever wonder what sets big businesses apart from small businesses? Of course, they have the resources, and with it, they can get the best talents and top-of-the-line technology to outsell the retailers and develop features that can only turn a small business green with envy. Take a look for example at online businesses. Beyond their […]
You often hear of the advice that you need to “engage your customers.” Engaged customers are more loyal, and more likely to recommend you to others. But how exactly do you “engage the customer,” especially online where you don’t get a chance to personally talk to the customer and present your products unlike traditional retailing? […]
My all-time favorite home furnishing store, Bombay Company, discontinued its web operations after the company filed for bankruptcy in October. I guess my purchases cannot keep the company afloat :o) Too bad, as I am a big fan of their cherry-colored furniture and stylish home decor items. But there are still a wide variety of […]
Sterling Commerce and Deloitte Consulting collaborated on a very interesting survey entitled “What Consumers Want in their Online Shopping Experience?” that looks at consumers attitudes and preferences when shopping online. The findings of the paper are as follows: Shoppers have three major areas of dissatisfaction: lack of information availability, out of stock items, and lack […]
According to a USPS study “Increase Sales with Online Buyers” one of the effective ways that can boost your online sales is by offering customers shipping choices. About 60% of consumers and 72% of business owners want to choose their delivery company when making an online purchase. The 2-page paper, however, did not elaborate on […]
The year has just started, but it is time to start planning and thinking about the holidays. And what better way to start planning than by looking back at what happened last year. Oneupweb.com has an interesting study called Holiday Online Retail Buying Trends: A Study of the Consumer Behavior Online that looks at the […]
Further to my earlier post on the E-tailing Group study of top 100 etailers based on customer service , the study found that the following etailers are a cut above the rest in terms of customer service: Ann Taylor, Coldwater Creek, HPShopping, Land’s End, Neiman Marcus, Nordstrom, Petsmart, QVC, Restoration Hardware, and Tower Records. The […]
Catalogs are now emerging as a viable strategy to work hand-in-hand with the Internet. In fact, some of the biggest retailers and e-commerce sites nowadays are integrating catalogs into their successful Internet-based retail strategies. Learn why marketers are rediscovering the power of the catalogs.