There’s a question on Yahoo Answers from a man starting a web development business and he was asking how can he market his new business within his locality. So far, he’s thinking of creating a flyer and giving the flyer door to door in his neighborhood. He was also thinking of inserting the flyers in […]
Marketing
10 Ways to Market Your Event Planning Business
If you have an event planning business (or planning to start one), here are 10 ideas on how to market your business and get clients
How to Sell During an Economic Downturn
During this time of economic recession, what is your sales strategy? When times are tough, customers typically reduce spending. They cut back on their purchases, hold off buying, decrease their budgets, even look for alternative (cheaper) suppliers. And all these can wreak havoc on your business, as well. Brent Holloway, co-author of the book Sales […]
Advantages and Disadvantages of Selling on QVC and HSN TV Home Shopping Networks
If you want instant — and HUGE — exposure for your product, check out TV home shopping networks such as QVC and HSN.
How to Sell to a Big Company
Selling your products or services to a big company can be a huge boost for your small or home-based business. Imagine Wal-Mart carrying your product or Carlson Group hiring you to train their employees. That would be a great accomplishment! However, it is not easy, especially if you are just a new company without a […]
How Can a Small Business Provide Excellent Customer Service
In this economically challenging times, excellent customer service becomes even more important for home-based and small businesses. Excellent customer service can help you retain the customers you need to keep your business afloat, or with a lot of good luck and great strategy, even thriving. But how do you know if you are providing the […]
How to Get PR for Your Business — Without a Publicity PR Company
If you’ve been wanting to get as much press as you can for your business without busting your bank by hiring a public relations firm, read Jason Calacanis of Silicon Alley Insider’s 10 tips on how to get PR for your startup. His tips, though, are not for the faint of heart or the introverts […]
How to Become a Sales Superstar
Voss Graham of Lawn and Landscape Magazine wrote a great article on how to become a sales superstar. To become a sales superstar, you need to master 10 critical decision-making areas that create sales success, as follows: 1. Sales superstars are always learning – learning in-depth about their customers; reading about selling, business trends and […]
Increasing Your Product Mix: How to Decide
Someone asked a question during lunch today: “Do you have any ideas what else should I sell?” This young lady just started an online store selling hair extensions and bags, and she has been thinking of expanding her product line. But she has no idea what else she could offer on her new website. She […]
10 Tips to Marketing Your Service Business
Whether you run a lawncare or tutoring or cleaning business, here are some ideas on how to get customers for your service business: 1. Many service businesses advertise in local ad magazines and coupon services such as ValPak. Study your competitors’ ads particularly their offers and come-ons for first-time customers. Offer free services that would […]