One of my closest friends is a freelance graphic artist. She specializes in designing book covers, and has designed the covers of several publications. But right now, she is branching out to web design given the myriad opportunities of the Web. Seeing her navigate the difficulties of self-employment gave me some perspective that I am […]
With a newborn in the household, I get to watch a lot of late-night infomercials and shopping channels. I have since developed a fascination for these types of shows and the products featured, particularly after reading an article that QVC’s base target sales rate is in the range of $6,000 per minute! If you have […]
Before a customer makes a purchase, he or she first goes through a series of stages called “buyer readiness.” Learn the 6 stages of buyer readiness.