The challenges facing businbess leaders today is never ending and we get caught up in the stuff necessary to accomplish the immediate task at hand and we sometimes lose site of the ultimate goal or mission. Here are seven of the most common pitfalls that will blow any leader off course:
Establishing a Brand Name for Your Company: The 5 W’s of Branding
Establishing a brand name is necessary when the reputation, the particularity of the service you provide or the ability to compete in the industry significantly impact the success of the business. Learn how to create a brand for your business.
What Social Media Isn’t
Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.
Discounting to Create Cash Flow? Be Careful
When cashflow is tight, should your business cut its prices? A sales expert explains some of the things that you need to consider when thinking of discounting to generate cash flow.
Three Steps to Understanding and Overcoming the Fear of Starting a Business
While some may find it easy to launch themselves unto the entrepreneurship track, others struggle with the decision and become paralyzed through inaction because of the risks that a new business venture imposes. Learn to overcome your fear of starting a business.
How Entrepreneurs Should Face Business Challenges and Manage Change
As an entrepreneur, you will constantly be faced with business challenges, and chief among them is managing change. When your small business is faced with a challenge, here are 7 steps you should take.
How to Choose a Web Design Company
Finding a good web design company or website designer can be difficult. Learn the various points you need to consider when looking for someone to give your online business the look and feel that you envision.
Business Concept Development: A Clear Path to Success
The greater amount of time an entrepreneur spends on the conceptual component of the business, the easier it will be to implement. Learn why you need to master your business concept.
Networking as Your Sole Marketing Vehicle
Networking is simply one of the most important activities in which professionals engage. The problem with networking is that too many professionals don’t do it very well. What’s worse is that some people are terribly intimidated by the process. To succeed in networking, you need to master all parts of the process.
Lessons from a Shopping Mall
Shopping malls are changing, just as the behavior, lifestyle and attitudes of their customers are evolving. Your business has to learn how to adapt to the changing times if you want to survive and thrive. Stay ahead of the trend or risk being squashed by it!