Why Your Small Business Should Use Direct Mail

February 20, 2016 | By | Reply More

Direct mail¬†remains as one of the most effective way to market a small business. While digital marketing — from social media to search engine marketing — has risen to the forefront in recent years, direct marketing is one marketing strategy that you should consider using in your small business. Why? Because it is effective.

The free white paper “Big Business Marketing on a Small Business Budget” explains:

“Even in a world dominated by laptops and smartphones, regular, repeated mailings are a great way to drive results, especially when sent to carefully culled lists targeting a specific demographic. If your mail piece is good, it can demand attention from readers on a one-to-one basis. This gives you a shot at catching your prospects’ interest without their finger being poised to click, as it would be when reading an email.”

The report then illustrates the power of direct marketing with this table showing an example of ideal returns:

direct mail roi

According to the white paper, direct marketing is especially useful for small businesses for the following reasons:

  • Focus your resources where they are likely to generate the best results
  • Speak directly to current and potential customers
  • Track and measure the success of your marketing campaigns
  • Test your marketing campaigns to see which ones work best.

Big Business Marketing on a Small Business Budget

For more marketing ideas, download the free eBook “Big Business Marketing on a Small Business Budget”

For more information on direct marketing, read the following articles:

Recommended books on direct marketing:

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