How to Deal with Angry Customers: 5 Ways of Keeping Your Cool

February 24, 2012 | By | 3 Replies More

Learning how to deal with angry customers is an important skill that we must all have as entrepreneurs. While our goal is to please our customers, we sometimes find ourselves dealing with upset customers.

I’ve found a good article by Bill Walsh on how to deal with angry customers and keep your cool.  Bill runs the website http://www.proven-training-solutions.com, and he has successfully developed/delivered over 2500 training engagements in the U.S., Canada & the U.K. He has appeared on radio, TV & has been quoted in Fortune Magazine & the Wall Street Journal.

While the article is written from the perspective of a sales person, the tips he’s given can also be used by business owners. Here are Bill’s tips:




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By staying calm, you may be able to satisfy even an upset customer. Even if you don’t, you can maintain your professionalism.

One of the hardest things to teach people who are new to customer service is the art of staying calm when dealing with angry customers. While there’s nothing easy about having an irate person blame you for a problem you probably didn’t cause, dealing with difficult customers appropriately can save your company business and uphold your professional reputation.

While there are many things which help different people to stay calm in the face of an angry customer, here are the top 5 ways of keeping your cool when dealing with angry customers:

1. De-personalize the situation.

Realize that, in all likelihood, the customer is not angry at you personally. Even if you did something to cause his or her anger (hopefully unintentionally), most difficult customers’ anger is not really personal in nature. They may be angry because their expectations weren’t met, because they feel they were wronged, or because of something personal and completely unrelated to you or the company you work for. Make up your mind when dealing with difficult customers that you aren’t going to take their anger personally.

2. Lower your voice.

It can be tempting when dealing with an angry customer to raise your tone of voice to match his or hers. Not only is this highly unprofessional and a poor reflection on the company you represent, but it will only escalate the situation. When you speak softly, the irate customer will need to quiet down in order to hear the answer to his demands.

3. Empathize.

Even if you think the customer’s demands are crazy, chances are you have been angry yourself a time or two. When dealing with a difficult customer, you don’t have to agree with what they say to put yourself in their shoes and show some empathy for what they are feeling.

4. Remind yourself that you represent your company.

This ties in with de-personalizing the client’s anger. Remember that dealing with angry customers is important even if you aren’t able to satisfy the angry customer’s concerns. Other customers may be watching, and how you handle yourself reflects on you and the company you work for. Dealing with difficult customers appropriately goes a long way towards convincing others that you will also deal appropriately with their concerns (which hopefully will be expressed more appropriately).

5. Get help.

When all else fails, there’s no shame in handing off a difficult customer to someone else. Even if the person you are asking to help doesn’t have more authority, bringing a fresh face into a conflict can sometimes have a calming effect. This is especially helpful if the client is angry because of something you actually did. If you choose to do this, however, be prepared for the client to make angry comments about you which may or may not be true without defending yourself.

If you have difficulty dealing with angry customers, don’t quit your job and assume you just aren’t cut out for dealing with the public. There are some simple skills which you can learn to help you when dealing with difficult customers. The five listed above are just a start.

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Category: Managing a Business

About the Author ()

Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages Women Home Business, Starting Up Tips and Learning from Big Boys.

Comments (3)

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  1. Gwen says:

    It’s definitely not going to help if both sides of the conversation is angry. As the one performing the service you do not have the privilege of being able to lose your cool, most of the time that is. Still, there’s a limit on how much abuse a person can take before he needs to get assertive. Ideally, though, that is to be avoided at all costs, and knowing the different types of hell’s customers can be a great help. This site’s a good resource for that.

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  2. Petr Nikl says:

    Nice article … 🙂

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  3. Molly says:

    My first attempt wuld not send…. This advice seems good for any situation as well. Thank you.

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