Online Marketing, especially email marketing, will increase a Small Business’ bottom line more than by traditional means. Learn why you need to use email marketing and how you can measure its return on investment (ROI)
Archives for June 2011
Sometimes you’re presented with opportunities that allow you to gain new markets, grow your business and increase your income. But with excitement and anticipation comes fear and trepidation. Here are some things that can help you overcome the fear of doing something new.
With social media and blogging platforms, real time, in-the-moment commentary about companies and individuals is now possible. When negative commentaries are posted under a person’s name or brand’s name — this information can linger online and cause loss of income, distrust, lack of respect and unexpected challenges. Learn about the importance of reputation management in the age of online marketing and social media.
Finding legitimate home-based franchise opportunities can seem overwhelming at first. After all, there are so many opportunities, and it seems like there are so many promises. Here are factors to consider when choosing a home-based franchise opportunity.
Chances are that your small or home business will lose sales. Do you take the time to study why you lost the sale? It is important to look at the reasons why you lost the sales, and make sure to incorporate the learnings in your next sales call.
It is summer time and the kids are out of school. One way to preoccupy them during the warm summer months is to introduce them to the joys of entrepreneurship. Here are some summer business ideas for kids.
Starting a new business is challenging. It is not easy, and in most cases, it will require that you put your heart and soul to it to succeed. If you are about to start a business, here are 25 lessons that can guide you
Web 3.0 marketing describes the next wave that is already taking place and is the shift from Web 2.0. The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we’re looking for, and the openness of the Web. Learn the 5 key components of Web 3.0 marketing
Every customer has a price range where they are willing to make a decision without any further thinking. Knowing your customer’s price tolerance ratio is critical.
Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.