Establishing a brand name is necessary when the reputation, the particularity of the service you provide or the ability to compete in the industry significantly impact the success of the business. Learn how to create a brand for your business.
Archives for May 2011
Every business needs to look at the competitive landscape. It can give a sense of how your business is doing, provide ideas on what and how to improve, and identify opportunities based on your competitors’ weaknesses. Take a look at two home-based videography business.
Social media is a big, complex subject and the best way to understand social media is to start by talking about what social media is not. Look at the old world of traditional marketing.
When cashflow is tight, should your business cut its prices? A sales expert explains some of the things that you need to consider when thinking of discounting to generate cash flow.
While some may find it easy to launch themselves unto the entrepreneurship track, others struggle with the decision and become paralyzed through inaction because of the risks that a new business venture imposes. Learn to overcome your fear of starting a business.
Read some advice from Denny F. Strigl, former president and CEO of Verizon Wireless, on how to become an effective manager. One core quality he looks for in a manager is decisiveness — he wants managers to make decisions and take action. When decisions need to be made, effective managers gather the facts, analyze the situation, consider alternatives, and decide on the best course of action — and they do it quickly.
As an entrepreneur, you will constantly be faced with business challenges, and chief among them is managing change. When your small business is faced with a challenge, here are 7 steps you should take.
Finding a good web design company or website designer can be difficult. Learn the various points you need to consider when looking for someone to give your online business the look and feel that you envision.
The greater amount of time an entrepreneur spends on the conceptual component of the business, the easier it will be to implement. Learn why you need to master your business concept.
Networking is simply one of the most important activities in which professionals engage. The problem with networking is that too many professionals don’t do it very well. What’s worse is that some people are terribly intimidated by the process. To succeed in networking, you need to master all parts of the process.