[tweetmeme]For a startup entrepreneur, getting the word out about the business is critical.
However, looking for ways to market the business can be challenging if you have limited resources or simply don’t want to spend too much money in marketing.
But with some creative thinking and elbow grease, you can find that there are a number of ways that you can market your business on a shoestring budget. Guerrilla marketing strategies that put your imagination to work and let your creative juices flow can help grow your business without spending any money.
Here are 50 ways you can market your business on a shoestring budget:
1. Start by offering quality products, content or services.
Everything starts with the quality of your offerings. No amount of creative marketing can help you build customers and loyal following consistently without first making sure that what you are offering is top notch.
2. Build a website.
Create a good presence for your businesses online. You can create awesome looking sites for less than $100 using tools such as WordPress . Also check out “Improve Your Online Presence”
3. Stand out from your competitors.
Even if you sell a generic product (e.g. a bicycle that all other bicycle shops sell), make sure that there is something that makes you stand out from the rest. Re-evaluate your business to see where you can make a huge difference that is even beyond the capabilities of your big competitors. Can you come up with a new spin for a product? Can you ratchet up your customer service delivery? What ways can you engage the community? Is there a clever way to brand your business? Read the article “ How Your Small Business Can Become the Leader of the Pack”
4. Focus on keeping the customer for life.
When getting a customer, your goal is to keep that customer for life, make that customer come back again and again, and refer yor business to others. Think of additional ways your existing customers will buy again from you. Increase the lifetime value of your customers.
Read the full article “50 Free or Low Cost Ways to Market Your Small Business”