A reader of WomenHomeBusiness.com sent this question on how to jumpstart a graphic design business, and get new customers on a shoestring budget.
I want to start a freelance graphic design business. I want to focus on print graphic design with some online work including brochures, logo and identity, catalogs and publications, annual reports, as well as traditional ad campaigns. What are the ways I can develop new business and market my business on a tight budget? – Maritoni (Maryland)
Here are some suggestions on how you can win new business for your graphic design business, particularly on a shoestring budget:
1. Create a portfolio to showcase your work. Your best marketing tool is the collection of all previous work you have done. Your portfolio should showcase the quality of your work in the various genres of graphic design. To the extent possible, use real world examples of works you have actually designed for customers.
However, even if you have little real world experience and no clients, create graphic design for a number of products such as a book cover, CD cover, business tri-fold marketing brochure, logos, stationary designs, greeting cards and invitations, posters, among others.
Moving forward, continue to build your portfolio. Incorporate in your contracts with customers the permission to use their project for portfolio use, then request for a few copies of the finished product to add to your portfolio.
Read the full post “How to Start a Graphic Design Business”