Back in July, I wrote about a survey on the purchasing habits of small businesses being run by the marketing company Ivy Worldwide.
A total of more than 1,000 small business owners responded to the survey. The study found a number of interesting findings, which I outlined in my post “Secrets to Selling to Small Business Buyers” over at LearningfromBigBoys.com . If you are selling a technology product to small business owners, below are important factors to consider:
- When considering buying a technology product, small business owners largely start with search (49%). Hence, it is important that your business shows up in search for the keywords that they are likely to use.
- SMBs lean heavily on word-of-mouth referral such as third-party reviews (35%) or blogs and forums (34%)
- SMBs act like value-conscious consumers when buying technology: Price (33%) and third-party referral (25%) strongly influence decisions; in addition, a significant quantity (18%) focus on potential dual-utility for both business and personal use
- Traditional media, Twitter and Facebook not a factor in purchases: SMBs use traditional media (9%) and Twitter/Facebook (5%) minimally when making buying decisions
- 70% tend to purchase online
- Large companies miss the mark when marketing to SMBs: 75% feel they’re not effectively marketed to by the companies that target them
- Most SMB purchasers do not have a specific technology brand in mind when seeking information
As for the survey giveaways, the winners of the prizes are as follows:
Grand prize: One Lenovo A70z all-in-one PC
- ayaz.s at usa.net
Second prize: Five prize packages, each containing a Bluetooth bundle:
- sam.white at roche.com
- LeesaWho at yahoo.com
- kfonda at gmail.com
- gravitygilly at gmail.com
- greg.harbers at finao.co.nz
If you are one of the winners, please contact me or Ivy Worldwide for information on how to claim your prize!
Hey, good to find someone who agrees with me.