[tweetmeme]How should you use social media for your business?
A young company called IdeaPaint offers an excellent example of how to effectively use social media to spread the word about the business, engage customers, generate leads and increase sales.
IdeaPaint is a startup based in Ashland, Massachusetts that sells innovative single-coat, roller-applied paint that turn surfaces into a high-performance dry-erase writing surface. Through their product, walls and desks can be turned into dry erase boards, perfect for schools, work and even at home.
As a young company, they need to reach target audiences at the lowest cost possible, and social media has given them the opportunity to generate that buzz that they need. No fancy (and expensive) apps for them – just using the various social media platform to talk to their customers.
Here is how this startup is extensively using social media to generate lead and traffic for its business. Learn from their social media strategies: