In this tight economy, keeping costs down is important for your business to survive. From sourcing the products you sell to ensuring that shipping and fulfillment costs are kept to a minimum — all without sacrificing quality – you constantly need to find ways where and how you can reduce your costs and save. Learn about a new site where small business owners can get plenty of deals and savings.
Archives for July 2010
Social media may be hot right now, but email marketing remains an effective medium for reaching out to customers, building relationships and generating sales. When doing email marketing, one of the most frequent question small business owners ask me is : “When is the best time to send emails?”
How you answer the telephone can make – or break – your business. The telephone is a powerful sales medium for your business. It is a great tool to generate more sales and keep existing customers. It can serve as the gateway for prospects to make a purchase or use your service. How are you answering your telephone?
An affiliate program is one of the most common ways you can use to earn money from your websites. It is a way of matching online retailers with other websites who can bring them the customers they need, in exchange for a commission. However, affiliate programs are not without risks. Here are 10 things that you need to consider and watch out for when using affiliate programs to monetize your website.
If you have employees, remember this old adage – people don’t care how much you know until they know how much you care. Do you know the first names of each of your team member’s spouse partner or significant other? How about their children’s names? Now what about their pet’s name’s? These are the things that are critical to the success of any team regardless of the level or industry.
There is business in divorce. It may sound tacky or insensitive, but a number of businesses are realizing that there is a huge market out there with regards to divorce. While divorces in the United States has been decreasing since its peak a few decades ago, the number of divorces is still quite substantial. Divorce […]
Working capital, defined as current assets minus current liabilities, is important to any business. Working capital can you to expand your business, improve operations, pay short-term bills, and buy inventory. Inadequate working capital can be the kiss of death to your business, as you won’t have the funds necessary to grow the business. Learn the steps you can use to improve your working capital.
Are you going to achieve your most important targets for the coming year? Your answer to that question can reveal a lot about where you are on what I call “the Ladder of Commitment “, and is generally highly predictive of how far you’ll go in your pursuit of success.
Over the last twenty-five years I have heard more than my share of bad ideas when it comes to effective selling. Here is the worst one that I have ever come across: “Don’t be an unpaid consultant”.
Get another chance to win a Lenovo computer! Participate in a short survey about small business purchasing. The survey wants to answer the question: Do small business owners act like consumers in their choice of the online information resources that subsequently affect their purchasing decisions? Answer this 15 question survey and be one of the winners of this giveaway contest.