I was chatting with one of the moms in my kids’ school, and the conversation turned to my business. Then she asked me, “What made you decide to start your business?” This question, of course, brought me to the early days of my online publishing business.
The inspiration to start a business can come from a variety of sources. For most people, the idea to start their business comes after seeing a problem that they want to address. They then look for the root cause of the problem, and identify how the problem can be solved – which then serves as the basis of their business.
Take Mandy Krammel, for example. She invented Tweakerz bra accessories after identifying a problem and wanting to correct it:
After giving birth to my first child, I noticed first-hand the toll pregnancy takes on a woman’s body– and our breasts in particular. For the first time in my life, I felt self-conscious and did not like the way I looked in my clothing. My favorite bras no longer fit the same and I found it difficult to find new styles that provided my ever-changing breasts with that desired perfect fit. I found that after pregnancy my bust lacked fullness and needed lift.
I quickly discovered that what I needed simply did not exist. I tried unnatural feeling bra inserts. I tried uncomfortable bra styles that claimed extreme lift. I even tried using my daughter’s baby barrettes to support my bra straps. Frustrated, I realized that my temporary baby barrette solution would, literally, no longer hold, so I have made it my mission to uplift the confidence–and breasts–of women like myself, giving them an option other than surgery. I realized that if I felt this way, there had to be plenty of other women that felt the same.
Read the full article at Women Home Business