If you’ve ever exhibited at a tradeshow, you know that one of the best ways to attract people to your booth is to load it with free stuff. Business cards, t-shirts, brochures, pens — the more you litter across your table, the more traffic you get to your booth.
Promotional postcards are great for tradeshow booths. Almost like giant business cards, these postcards can give a quick overview of your business, products, services (or all of the above). Attendees can grab a postcard, stick it in their bag and take it with them. And, since they’re inexpensive to make, you can stock up on as many as you need.
Many businesses create multiple postcards for each service or product they want to promote. You can literally cover your table with this “candy,” allowing attendees to grab one of each, or pick and choose the products that apply to their needs.
Here are some more tips:
1. Make sure the postcards grab attention. Whether it’s a unique headline or design, there has to be an element that catches people’s eyes, pulls them to your booth, and makes them want to pick up your promotional postcards.
2. Match the design with your booth. It looks more professional if your marketing materials match the design or theme of your booth. Make sure your postcard marketing doesn’t look like it’s from last year’s show.
3. Include your contact information on every postcard. Remember, your promotional postcards are like giant business cards. If you want people to respond, you must make sure your contact information is loud and clear.
4. Sweeten the candy with a special offer. Just like your regular postcard marketing, you can increase response by including a special offer. Take it up another notch by making the offer “exclusive to show attendees.”
5. Don’t let leftovers go to waste. If you think you’ll have extra postcards by the end of the event, be sure to leave room on the cards for mailing labels. That way, you can always “recycle” the postcards by turning them into a traditional mailing after the show is over.
About the Author:
Michael Marlin is a postcard marketing specialist for PostcardPower, based in Elizabethtown, Pa. For more information on direct mail postcards, Mr. Marlin can be contacted via http://www.postcardpower.com