Greening Your Small and Home-Based Business

November 10, 2009 | By | Reply More

One of the women entrepreneurs I recently interviewed on is Jen Husted,  owner and founder of JIH Designs. What sets her business apart is that JIH Designs positions itself as an “eco-conscious graphic design studio.”

Why is going green becoming important? According to the GreenBiz State of Green Business 2009 , the annual buying power of green consumers was estimated to be $500 billion in 2008.”

A new book by Jennifer Kaplan entitled

The book offers a number of ideas on how your small and home-based businesses can go green and help the planet – from reducing waste and recycling, energy use, paper reduction strategies, water conservation, green shipping and transportation, green employee benefits, green marketing and communications, green purchasing, green business travel, and getting involved.

Below are some simple ideas from the book “Greening Your Small Business:”

  • Turn off computers and monitors every night.
  • Recycle as many of your office supplies as possible.
  • Fax electronically. If you have to fax the old fashioned way, eliminate cover sheets by sticking a post-it fax cover note on the first page.
  • Use recycled content, biodegradable or recyclable products and materials everywhere you can – from napkins, toilets, trash can liners to recycled content paper.
  • Offer customers the option of receiving communications electronically.
  • Don’t serve bottled water at meetings.
  • Choose vendors that have environmental policies and initiatives in place.
  • Plan out driving routes in advance, to use the most direct route and avoid backtracking.
  • Make use of scanners and PDF formatting to digitize hard copy data for future use and distribution. Send invoices, correspondence and documents via email.
  • Replace existing light bulbs with energy efficient CFL and T8 bulbs.

Kaplan’s book also offers a comprehensive guide to green business best practices as well as the very useful “Going Green Checklist.” If you want ideas on how your small business can contribute to the greening of the environment, get the book “Greening Your Small Business.”

Also read the blog post I’ve written previously on Green Marketing for Small Businesses offering rules on green marketing.

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Category: Growing, Managing a Business

About the Author ()

Isabel Isidro is the co-founder of A mom of three boys, avid vintage postcard collector, frustrated scrapbooker, she also manages Women Home Business, Starting Up Tips and Learning from Big Boys.

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