One of the women entrepreneurs I recently interviewed on WomenHomeBusiness.com is Jen Husted, owner and founder of JIH Designs. What sets her business apart is that JIH Designs positions itself as an “eco-conscious graphic design studio.”
Why is going green becoming important? According to the GreenBiz State of Green Business 2009 , the annual buying power of green consumers was estimated to be $500 billion in 2008.”
A new book by Jennifer Kaplan entitled
The book offers a number of ideas on how your small and home-based businesses can go green and help the planet – from reducing waste and recycling, energy use, paper reduction strategies, water conservation, green shipping and transportation, green employee benefits, green marketing and communications, green purchasing, green business travel, and getting involved. Below are some simple ideas from the book “Greening Your Small Business:” Kaplan’s book also offers a comprehensive guide to green business best practices as well as the very useful “Going Green Checklist.” If you want ideas on how your small business can contribute to the greening of the environment, get the book “Greening Your Small Business.” Also read the blog post I’ve written previously on Green Marketing for Small Businesses offering rules on green marketing.
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