The loyalty marketing consultant and magazine publisher Colloquy has created a Retail Loyalty Index to answer a key question: To which retailers do consumers profess their deepest loyalty, and why. The Index is based on a survey of 3,000 U.S. consumers in six demographic segments: Affluent household heads, Young Adults, Seniors, Women, Hispanics and a General Population control group.
One of the findings of the survey is that “Intent to Recommend” is the behavior retail shoppers associate most with brand loyalty. The survey dug deeper as to what a retail store can do to ensure that its shoppers recommend them to family and friends, and the top 8 factors are:
Interesting to see that while location is considered an important factor in the success of a retail store, it is the quality of the store environment that will make customers actually want to recommend a store.
So for store owners out there, I suppose now is the time to start scrubbing those floors!
Category: Starting a Business