Selling your products or services to a big company can be a huge boost for your small or home-based business. Imagine Wal-Mart carrying your product or Carlson Group hiring you to train their employees. That would be a great accomplishment!
However, it is not easy, especially if you are just a new company without a wide portfolio of customers or a strong brand. Plus, competition is often tough as everyone wants to get that big account. You will be up against other businesses — both big and small.
The article “How to Sell to a Big Company: Small Business Guide to Offering Products or Services to Big Businesses” offers tips on how to get that large business by helping you understand what a big business typically looks for when considering your small business to become their supplier or partner. Here’s what big businesses consider:
- Your credibility as well as that of your founding team (if any)
- Quality of your presentation
- Readiness for business and hard work
- Strength of your offer
- Company’s relationship with existing suppliers
- Willingness to offer free trial
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